Monday, 23 January 2023 11:35

Norwood loses New Holland

Written by  Mark Daniel
CB Norwood chief executive Tim Myers. CB Norwood chief executive Tim Myers.

CNHI, the manufacturer and distributor of the Case IH and New Holland brands, has announced the establishment of a new retail footprint for New Zealand.

Following the conclusion of a distribution agreement between CNHI and CB Norwood Distributors in July last year around the wholesaling of Case IH and New Holland machinery to CNHI’s New Zealand dealerships, the two companies have now announced their plans to go in different directions in 2023.

“We feel this decision for Norwood to leave the CNHI dealer network will allow both businesses to forge new paths and capitalise on additional opportunities in this dynamic market,” says Bruce Healy, general manager New Holland Agriculture Australia/New Zealand. “We have appreciated the support and commitment of Norwood and its staff over many years and wish them all the very best into the future,”

The change comes into effect immediately, with CNH Industrial’s Case IH dealerships serving as caretaker dealers for New Holland machinery until the new dealer structure is finalised. A small number of Case IH branches, which were operated by Norwood, are also impacted.

“Of course, the needs of our customers are also front of mind at this time and their ongoing needs and requirements are being prioritised,” Healy adds.

“Sadly, we no longer represent the New Holland brand we have imported, distributed, retailed, serviced, and stood behind for 17 years in New Zealand,” says Tim Myers, Norwood Chief Executive Officer.

“We are disappointed to farewell a brand we have been selling for such a long time. We are also incredibly disappointed for our own staff and customers who have a longstanding and loyal association with the New Holland brand,” Myers added.

“We respect CNHI’s decision and wish them well. However, Norwood will continue to provide industry leading service to New Zealand farmers and growers.”

Norwood also offers a broad portfolio of leading global machinery brands and undoubtedly now explore new opportunities for growth and innovation.

“We are excited to actively pursue new technology to benefit Kiwi farmers and growers,” Myers says. “We remain committed to the highest standard of service and support to all our customers, including existing New Holland customers.”

At this stage, Rural News understands that it remains unclear what the situation is regarding New Holland tractors, combines and machinery that are on order or awaiting delivery. However, any customers requiring immediate support should contact their local authorised Case IH dealer.

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Case IH Wins EIMA Award for Optum Suspension System

With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.

The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.

In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.

Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.

Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”

Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.

www.caseih.com

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