Case IH Puma Tractor Wins Prestigious Red Dot Design Award
While equipment sales teams bask in the glory when they sell a product, they often forget the designers and engineers who bring that product from an idea to production.
This follows the recent departure of long-term incumbent Pete McCann.
Bett joined CNH Industrial, Case IH’s parent company, around six-and-a-half years ago. For the last three years, he has led CNH Industrial Capital ANZ, a business that has supported Australian farmers for more than 40 years and launched into the New Zealand market in 2021.
“Aaron had been around agriculture all his life and had the expertise, experience and vision to lead Case IH into an exciting future,” says Brandon Stannett, CNH Industrial managing director, Australia/New Zealand.
“Aaron understands the industry and has a real passion for agriculture and the machinery and technology that powers it. He also understands the needs and expectations of our customers and has established close working relationships with the Case IH dealer network.”
Bett says it was an exciting opportunity and a chance for a new challenge, and he looks forward to working with the Case IH team on key priorities, new ideas and long-term strategies for the ongoing growth and evolution of the brand.
“I am passionate about the industry and where it’s going, and the Case IH brand, which we’ve used on my family property for more than 40 years,” he adds.
“I know how important machinery is to farmers and how much they rely on it for their livelihoods.
“Up-time, reliability, servicing and parts availability, are critical to ensuring machines are operational when they’re needed most and that will remain the priority for me and my team.”
Bett says he looks forward to bringing some new ideas to the table and working with dealers and our customers on further strengthening the key pillars of the brand.
“Ensuring Case IH continues to deliver the innovation, consultation, efficiency and productivity for which it’s renowned.”
