Tuesday, 03 March 2015 16:26

Massey Ferguson launches new range of work horses

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Massey Ferguson Massey Ferguson

Massey Ferguson has launched the first new tractors in its new Global Series. The tractors were shown  for the first time in New Zealand at the recent Northland field days. 

 The MF4707 and MF4708 are the first new models in a new 74hp to 82hp range. These are the initial tractors in a new Global Series that will eventually offer three ranges, four different transmissions and be available in footstep, semi-platform and cab versions.

“It’s taken the best brains in Massey Ferguson to design and build this brand new range of workhorse tractors. These state-of-the-art tractors are the result of a $350 million investment in a completely new, clean sheet design,” says Simon Hole, director marketing.

“The Massey Ferguson Global Series has been designed and built in the 21st Century and is purpose-built for modern applications. While using the very latest, advanced engineering and manufacturing tools and techniques, they still retain our traditional straightforward operation, dependability and value for money.” 

Hole adds that, where possible, the company has used existing design technology and components from our recently successful ranges, which are not only specially developed for the modern era, they allow us to provide local parts and service most efficiently across our whole range of tractors, wherever they are in the world.  

He says more than 90% of the parts and components in the Global Series are entirely new - designed and engineered specifically for the tractors. Combined laboratory and field testing has reached over 36,000 hours and, reflecting the global nature of the new machines, prototypes have been tested in brutal conditions from Arizona in the USA to Lusaka in Zambia.

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