Thursday, 02 March 2023 08:55

CNHI buys into EarthOptics

Written by Staff Reporters

font size decrease font size increase font size
Print
Email

CNH Industrial, owner of the New Holland ad Case IH brands, has secured a minority stake in EarthOptics.

The US-based ag tech business was founded in 2018, to develop soil data measurement and mapping technology.

CNH Industrial is not alone in the latest US$27.6m round of funding with Bayer, Syngenta and Elanco also partners in the start-up as are several venture capital businesses looking to enter the field of soil data measurement and mapping technology.

Combining data from ground-based sensors, satellites, soil samples and machine learning models, the company delivers a wide range of data to help boost yields and reduce fertiliser application, alongside soil mapping platforms and a system that precisely identifies the areas and depths where fields are compacted.

A pilot testing phase of the soil sensing technology will be conducted by Case IH this year, with the goal of accelerating levels of tillage automation to provide greater agronomic insights for customers.

More like this

Krone XDisc 710 Now Fits John Deere, New Holland Foragers

Krone's XDisc 710 direct-cut header can now be used by John Deere and New Holland forage harvesters, as well as the Krone Big X it was originally designed for.

Historic Claas Senator Combine Returns to Work in Suffolk

Fifty Eight years ago, on the 16th of August 1968, August Claas, the founder of the harvesting company and father of Helmut Claas, personally presented a Claas Senator combine harvester to Scottish farmer John Steven.

Case IH Unveils Next Generation Puma Series Tractors

Case IH has unveiled its redesigned next generation Puma Series tractors, said to offer improvements in connectivity, operator comfort, fuel efficiency and drivability.

Deutz AG and TAFE Motors Launch Engine Facility in India

Founded in Cologne, Germany, in 1864, Deutz AG is the world’s oldest engine company, with its engines and systems used in construction equipment, agricultural machinery, material handling equipment, such as forklift and telehandlers, as well as stationary equipment such as gen-sets.

Deutz AG and TAFE Motors Launch Engine Facility in India

Featured

Editorial: The Value of Credibility

OPINION: In politics, credibility is and should be big. It must surely rank higher than charisma, which is quite trite and superficial. Yet, voters nowadays are often wooed and influenced by how someone looks or talks at a superficial level. TV plays a huge role in this.

DairyBase and MINDA Link Up to Cut Farmer Paperwork

Farmers can spend less time on paperwork, thanks to a new data sharing agreement between DairyNZ’s DairyBase and LIC’s MINDA software.

Kaikōura Families Get School Run Lifeline After Storm

Kaikōura families affected by July's severe storm have found a practical solution to a problem that's kept some children away from regular schooling for weeks: a washed-out section of Inland Kaikōura Road, which has stopped the local school bus from running its usual route.

Rural NZ Welcomes $8.5m Government Health Package

Rural New Zealand is welcoming the Government’s recent package of rural healthcare initiatives.

Massey Adds New Majors in Agritech, Animal Science

Interest in agritech and production animal systems has prompted Massey University's School of Agriculture and the Environment to new majors to its popular animal science degree.