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CNH Industrial, owner of the New Holland ad Case IH brands, has secured a minority stake in EarthOptics.
The US-based ag tech business was founded in 2018, to develop soil data measurement and mapping technology.
CNH Industrial is not alone in the latest US$27.6m round of funding with Bayer, Syngenta and Elanco also partners in the start-up as are several venture capital businesses looking to enter the field of soil data measurement and mapping technology.
Combining data from ground-based sensors, satellites, soil samples and machine learning models, the company delivers a wide range of data to help boost yields and reduce fertiliser application, alongside soil mapping platforms and a system that precisely identifies the areas and depths where fields are compacted.
A pilot testing phase of the soil sensing technology will be conducted by Case IH this year, with the goal of accelerating levels of tillage automation to provide greater agronomic insights for customers.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Samasz distributor FarmShop has introduced the new XDF Series Front Mowers, said to be refined for local conditions and to improve cutting precision and wear resistance.
Sheep and beef farmers are urging the Government to do more to stop productive farmland overrun by pine trees.
Auckland’s Eventfinda Stadium saw New Zealand’s top butchers recognized at the National Butchery Awards.
According to the latest Beef + Lamb New Zealand (B+LNZ) Stock Number Survey, sheep numbers have fallen by 1% while beef cattle numbers rose by 4.4%.
Beef + Lamb New Zealand says it is seeing strong farmer interest in its newly launched nProve Beef genetics tool, with early feedback and usage insights confirming its value in helping farmers make better breeding decisions and drive genetic improvement in New Zealand's beef herd.
The Innovation Awards at June's National Fieldays showcased several new ideas, alongside previous entries that had reached commercial reality.
To assist the flower industry in reducing waste and drive up demand, Wonky Box has partnered with Burwood to create Wonky Flowers.
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