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CNH Industrial, owner of the New Holland ad Case IH brands, has secured a minority stake in EarthOptics.
The US-based ag tech business was founded in 2018, to develop soil data measurement and mapping technology.
CNH Industrial is not alone in the latest US$27.6m round of funding with Bayer, Syngenta and Elanco also partners in the start-up as are several venture capital businesses looking to enter the field of soil data measurement and mapping technology.
Combining data from ground-based sensors, satellites, soil samples and machine learning models, the company delivers a wide range of data to help boost yields and reduce fertiliser application, alongside soil mapping platforms and a system that precisely identifies the areas and depths where fields are compacted.
A pilot testing phase of the soil sensing technology will be conducted by Case IH this year, with the goal of accelerating levels of tillage automation to provide greater agronomic insights for customers.
The arrival of new F8 and F9 designations for its 8000 and 9000 series forage harvesters, signals a swag of upgrades from John Deere, highlighted by topping the 1000hp mark for the first time.
Waikato-Bay of Plenty farmer Hugh Jackson recently secured this year’s FMG Young Farmer of the Year title in Invercargill.
Ashburton-based Carrfields has signed an agreement with Manitou to take over the distribution and retail rights for Manitou Agricultural Equipment covering the lower North Island and the South Island, effective August 1, 2025.
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Samasz distributor FarmShop has introduced the new XDF Series Front Mowers, said to be refined for local conditions and to improve cutting precision and wear resistance.
Engaging, thought provoking speakers, relevant seminars and relatable topics alongside innovative produces and services are the order of the day at the 2026 East Coast Farming Expo.
Farm supplies trader Ruralco has recovered from two consecutive years of losses to post a $1.25 million profit for the 2025 financial year.
Naki Honey, a New Zealand manuka apiary company, has crafted what is believed to be the world's most expensive honey.
OPINION: Wool farmers believe the future of strong wool still holds promise.
Applications are open for Horticulture New Zealand's (HortNZ) 2026 scholarship programme, with 20 funding opportunities available.
OPINION: Farmers are being asked to celebrate a target that changes nothing for the climate, wastes taxpayer money, and ignores real science.
OPINION: The Greens have taken the high moral ground on the Palestine issue and been leading political agitators in related…
One of the most galling aspects of the tariffs whacked on our farm exports to the US is the fact…
