Thursday, 02 March 2023 08:55

CNHI buys into EarthOptics

Written by  Staff Reporters

CNH Industrial, owner of the New Holland ad Case IH brands, has secured a minority stake in EarthOptics.

The US-based ag tech business was founded in 2018, to develop soil data measurement and mapping technology.

CNH Industrial is not alone in the latest US$27.6m round of funding with Bayer, Syngenta and Elanco also partners in the start-up as are several venture capital businesses looking to enter the field of soil data measurement and mapping technology.

Combining data from ground-based sensors, satellites, soil samples and machine learning models, the company delivers a wide range of data to help boost yields and reduce fertiliser application, alongside soil mapping platforms and a system that precisely identifies the areas and depths where fields are compacted.

A pilot testing phase of the soil sensing technology will be conducted by Case IH this year, with the goal of accelerating levels of tillage automation to provide greater agronomic insights for customers.

More like this

Calf feeding boost

Advantage Plastics says it is revolutionising calf meal storage and handling, making farm life easier, safer, and more efficient this season.

JD's precision essentials

Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting the most from each pass of the paddock.

Kioti carves out a miracle among the big boys

Distributed by Power Farming Group, the Kioti tractor brand has carved a niche for itself over the past two decades by offering productive, reliable and well- priced machines in the sub-compact, compact and agricultural utility sectors, from 22 to 115hp.

Featured

A big win for wool!

State-owned social housing provider Kainga Ora is switching to wool carpet for its new homes.

Editorial: Sense at last

OPINION: For the first time in many years, a commonsense approach is emerging to balance environmental issues with the need for the nation's primary producers to be able to operate effectively.

National

Machinery & Products

Calf feeding boost

Advantage Plastics says it is revolutionising calf meal storage and handling, making farm life easier, safer, and more efficient this…

JD's precision essentials

Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting…

» Latest Print Issues Online

The Hound

Are they serious?

OPINION: The Greens aren’t serious people when it comes to the economy, so let’s not spend too much on their…

A hurry up!

OPINION: PM Chris Luxon is getting pinged lately for rolling out the old 'we're still a new government' line when…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter