Continental to discontinue agricultural tyre production amid strategic shift
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
Based in Hannover, Germany, Continental started making farm tyres in 1928 and continued right until 2004.
This is when the company sold the rights to its brand name to another company, which manufactured Continental-branded farm tyres under license. So, between 2004 and 2017, Continental farm tyres were ‘Continental’ in name only.
Fast forward to today and Continental farm tyres are back. This follows a return to in-house farm tyre manufacturing and an all-new tyre design-and-manufacturing facility.
In 2016, Continental reacquired the rights to its farm tyres brand and in 2017 opened a new production facility and testing centre in Lousado, Portugal.
The results are an all-new tyre design, developed to be durable, comfortable to ride, and designed to actively prevent soil compaction.
More recently, the all-new Continental farm tyres have also earned an endorsement from the respected German agricultural institute DLG. It tested the Continental Tractor Master and found it to have a 2.5-3% efficiency advantage over two other better-known European farm tyre brands – in both ground coverage per hour and fuel efficiency.
This email address is being protected from spambots. You need JavaScript enabled to view it.
As you approach Hastings from the south along SH2, the colour of the west-facing hills are a good indicator of a drought.
Global beef trade is expected to grow steadily over the next five years, driven by increasing demand from Asia and strategic export expansions by South American countries.
Carpet maker Bremworth is reinstating solution-dyed nylon (SDN) into its product mix but says wool carpets remain central to its brand.
While New Zealand may be under siege from braindead, flesh-eating monstrosities, that doesn’t mean lambing can stop.
Milksolids levies paid by dairy farmers over the past six years have generated nearly $3 billion in value, according to an independent review.
Power bills could be lower, and power restored faster following a storm if landowners took greater responsibility for trimming trees - so they don't come down on transmission lines.

OPINION: Did the Prime Minister hint last week that the sale of Landcorp assets could be part of the manifesto…
OPINION: Every time politicians come up with an investment scheme where they're going to have a crack at 'picking winners'…