Continental to discontinue agricultural tyre production amid strategic shift
Continental was founded in 1871, offering solutions for vehicles, machines, traffic and transportation.
Tyre maker Nokian is set to bring digital technology to those black, round items at the corner of your machine.
Launch date will be next year.
The Intuitu Smart Tyre System uses integral sensors that combine with a smart, app enabled mobile device to give realtime measurements of operating pressures and temperature.
It’s designed with simplicity in mind. Simply download the app to your device and the system starts automatically to download information from the tyre.
Nokian Tyres head of sales and marketing, Toni Silfverberg, says the app gives operators peace of mind.
“It informs them about pressures and temperatures, helping to prevent damage and warning them of potential anomalies.”
The system is also said to help keep tyres in optimal condition, in turn keeping machinery moving and reducing consequential damage and downtime.
Nokian reckons the system will be particularly useful for fleet managers or contractors running numerous machines, allowing them to be monitored simultaneously and planned into routine maintenance.
For agri users, optimal tyre pressures will help to minimise soil compaction, resulting in increased yields, and benefits linked to rolling resistance have positive effects on fuel consumption.
An additional 12 months warranty applies over the standard offering.
Last month's Agritechnica event led to a wide group of manufacturers celebrating successes when the 2026 Tractor of the Year Competition winners, selected by a panel of European journalists, were announced in Hanover Germany.
According to the latest Federated Farmers banking survey, farmers are more satisfied with their bank and less under pressure, however, the sector is well short of confidence levels seen last decade.
Farmer confidence has taken a slight dip according to the final Rabobank rural confidence survey for the year.
Former Agriculture Minister and Otaki farmer Nathan Guy has been appointed New Zealand’s Special Agricultural Trade Envoy (SATE).
Alliance Group has commissioned a new heat pump system at its Mataura processing plant in Southland.
Fonterra has slashed another 50c off its milk price forecast as global milk flows shows no sign of easing.

OPINION: The release of the Natural Environment Bill and Planning Bill to replace the Resource Management Act is a red-letter day…
OPINION: Federated Farmers has launched a new campaign, swapping ‘The Twelve Days of Christmas’ for ‘The Twelve Pests of Christmas’ to…