Thursday, 17 September 2015 07:00

Zespri’s strategy attracts investment

Written by 
MyFarm national sales manager Grant Payton at the existing kiwifruit orchard which will form part of a new venture just south of Auckland. MyFarm national sales manager Grant Payton at the existing kiwifruit orchard which will form part of a new venture just south of Auckland.

The strength of the kiwifruit industry was a key factor behind MyFarm’s second kiwifruit venture, a proposed $9 million orchard development in the Franklin district, just south of Auckland.

Zespri’s sound marketing and value-add strategy contributed to MyFarm’s decision to get into kiwifruit rather than take other paths it had investigated, national sales manager Grant Payton told Rural News.

MyFarm has traditionally been a dairy investment company and latterly moved into sheep and beef. The Franklin plan is its second kiwifruit venture; the first is in the Bay of Plenty.

The company wants to raise $9 million for the Karaka Orchards Ltd Partnership, which would buy 42ha of bare land plus a 24ha established green kiwifruit orchard.   The orchards would be managed and developed by a vertically integrated orchard, management, pack house and cool store operator, Punchbowl Packco, which has grown kiwifruit in Franklin since the early 1980s and owns or leases 17 orchards in the Auckland region. It is majority owned by the Craig family and directors include Comvita and Craigs Investment Partners chairman Neil Craig.

Executive director Andrew Watters says orchard land values in Auckland are much lower than in the Bay of Plenty, where a development could cost 40% more.

Payton says MyFarm’s first kiwifruit venture was to buy orchards in the Bay of Plenty where they work with orchard manager GroPlus.

The Franklin proposal is on a larger scale. Long-term investors with a minimum of $250,000 are sought. Cash from the existing orchard would help fund development; no cash returns are forecast for the first five years but returns of at least 9% are seen long term.

Payton says the green crop yield of the existing 24.6ha Punchbowl orchard at Kingseat has averaged 10,300 trays annually over the last five years; the Bay of Plenty average is about 8500-9000 trays.

The planned greenfields orchard, which will be converted to 30ha of green kiwifruit, will use artificial shelterbelts. Payton says these are instant, don’t compete for water and nutrients, and allow vines to be planted right up to the shelter; horizontal artificial belts are being assessed for the site, which give more protection from the elements. 

They plan to take over the greenfields site from March 1 next year. They will start building the artificial shelter then plant over the next two-three years, staggering the planting and development. 

As funds are generated from the existing orchards, the profits will offset the need for debt and extra capital from investors, he says. They also see potential to develop the existing orchard.

The new orchard will also be planted in green with the option to buy licences to grow new varieties when they are released.

Regional plans show the area being targeted for doubling of production and population in the next 30 years so there would be a capital gain for investors, Payton says. 

While dairy farms have been its traditional model, the company always intended to add other products.

“Before we moved into kiwifruit we did a lot of research into other sectors and kiwifruit is one we found a lot of affinity with because of the strength of Zespri, the size, the cooperative structure and its sound strategy of adding value to its products.”

More like this

Kiwifruit sector's big night out

The turmoil and challenges faced by the kiwifruit industry in the past 30 years were put to one side but not forgotten at a glitzy night for 400 kiwifruit growers and guests in Mt Maunganui recently.

Kiwifruit sector celebrates three milestones

Over 400 of New Zealand’s stalwart kiwifruit growers gathered in Mount Maunganui this week for a celebration to recognise three major milestones in the industry’s history.

Featured

'Female warriors' to talk ag sector opportunities

The East Coast Farming Expo is playing host to a quad of ‘female warriors’ (wahine toa) who will give an in-depth insight into the opportunities and successes the primary industries offer women.

Dairy-beef offering potential for savings

Beef produced from cattle from New Zealand's dairy sector could provide reductions in greenhouse gas emissions of up to 48, compared to the average for beef cattle, a new study by AgResearch has found.

Dairy buoyant

The Rabobank Rural Confidence Survey found farmers' expectations for their own business operations had also improved, with the net reading on this measure lifting to +37% from +19% previously.

Farmer confidence flowing back

Confidence is flowing back into the farming sector on the back of higher dairy and meat prices, easing interest rates and a more farmer-friendly regulatory environment.

National

Machinery & Products

GEA launches robotic milkers

Milking technology provider GEA Farm Technologies is introducing its first automatic milking system (AMS) in New Zealand.

More front hoppers

German seeding specialists Horsch have announced a new 1600- litre double-tank option that will join its current Partner FT single…

Origin Ag clocks up 20 years

With roots dating back to 2004, Origin Ag was formed as a co-operative business model that removed the traditional distributor,…

» Latest Print Issues Online

The Hound

Dark ages

OPINION: Before we all let The Green Party have at it with their 'bold' emissions reduction plan, the Hound thought…

Rhymes with?

OPINION: The Feds' latest banking survey shows that bankers are even less popular with farmers than they used to be,…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter