Thursday, 10 April 2025 09:25

Positive first year for ZAG fund

Written by  Jessica Marshall
Zespri says its innovation fund has become a driver of innovation and sustainability in the kiwifruit industry. Zespri says its innovation fund has become a driver of innovation and sustainability in the kiwifruit industry.

As it enters its second year, Zespri says the first year of the Zespri Innovation Fund (ZAG), has been “really positive”.

Bryan Parkes, Zespri’s head of innovation acceleration, says that since the launch of ZAG in 2023, the fund has established itself as a driver of innovation and sustainability in the kiwifruit industry.

“The first year was really positive – we received 124 applications from right across the globe and from there, 11 moved into pilot programmes,” Parkes told Rural News.

He says those 11 pilots are aligned with ZAG’s four core priorities, which aim to create lasting impact across the kiwifruit ecosystem, with numerous promising projects that focus on technology, resource efficiency, and improving environmental outcomes already showing positive results.

“It’s proved invaluable in connecting with innovative problem solvers both locally and globally to help address key challenges our industry faces as we meet the growing demand for kiwifruit,” Parkes adds.

Earlier this month, Zespri announced its intention to reaffirm its US$2 million investment to the fund, a pledge Parkes says comes out of Zespri’s commitment to fostering a sustainable future for the industry.

“We cannot address the challenges our industry faces alone,” he says. “ZAG will enable us to accelerate our impact by fostering true global collaboration, encouraging innovation, and facilitating strategic investment.”

Parkes says that in the first year of the fund, Zespri has noted that there are several opportunities and innovations that went unexplored.

“We find the ZAG applicants see value in working with a larger commercial partner that can support them both technically and financially to explore the commercial value of their product or ideas, while not looking to take equity in their company,” he says.

“ZAG is providing a great ‘welcome mat’ for innovators around the world to engage with Zespri and the kiwifruit industry.”

In year two, the fund is getting refreshed, with an additional focus on Environmental, Social and Governance (ESG) related challenges like climate resilience.

“We are looking for projects or innovations that have at least explored the idea to an early prototype, or where an idea or innovation is working in another sector or crop and may have applicability to kiwifruit,” Parkes says.

The refresh is part of Zespri’s work with its partners to be carbon positive by 2035.

“The annual awards recognise top performance and commitment to customer success,” he says.

“As climate change intensifies the kiwifruit industry is facing increasing risks such as extreme weather, shifting growing conditions and pressure on natural resources.

“ESG initiatives help future-proof orchards by promoting sustainable land use, efficient resource management, and innovative farming techniques that safeguard long-term productivity.

“We are excited by the advancements we’ve seen as a result of the ZAG Fund pilots to date and look forward to continuing to work with industry partners, research institutions, and local communities to achieve even greater milestones in sustainable agricultural practices,” he concludes.

More like this

Featured

Rural leader grateful for latest honour

Waikato dairy farmer Neil Bateup, made a companion of the New Zealand Order of Merit (CNZM) in the New Year 2026 Honours list, says he’s grateful for the award.

Massey University Wiltshire trial draws growing farmer interest

Farmer interest continues to grow as a Massey University research project to determine the benefits or otherwise of the self-shedding Wiltshire sheep is underway. The project is five years in and has two more years to go. It was done mainly in the light of low wool prices and the cost of shearing. Peter Burke recently went along to the annual field day held Massey's Riverside farm in the Wairarapa.

National

Machinery & Products

Yamaha acquires Robotics Plus

New Zealand based company Robotics Plus, a specialist in agricultural automation, has announced an agreement for it to be acquired…

» Latest Print Issues Online

The Hound

Yes, Minister!

OPINION: The release of the Natural Environment Bill and Planning Bill to replace the Resource Management Act is a red-letter day…

Two-legged pests

OPINION: Federated Farmers has launched a new campaign, swapping ‘The Twelve Days of Christmas’ for ‘The Twelve Pests of Christmas’ to…

» eNewsletter

Subscribe to our weekly newsletter