Potatoes New Zealand and Garden to Table Partner to Inspire Future Food Leaders
Potatoes New Zealand and Garden to Table have partnered together to celebrate a versatile vegetable and the people behind it.
New Zealand potato growers are prioritising value creation from high yields to meet a complex mix of challenges and opportunities, says Potatoes NZ chief executive Kate Trufitt.
She notes that the global potato industry is experiencing challenges and opportunities linked to production volumes, market conditions, climate variability and evolving global trends.
"New Zealand's sector is responding by prioritising value creation from high yields, alongside responsible environmental and market management," she told Rural News.
Like other commodities, supply-demand balance affects returns for potato growers.
Trufitt says that a record potato crop puts downward pressure on returns per kilo if demand and market access do not grow accordingly, a phenomenon seen worldwide.
Processing contracts help stabilise prices for growers, while open-market potatoes feel price pressure first.
Despite higher volumes, increased costs keep margins tight, so higher yield does not automatically mean lower farm-gate prices, she says.
"Short-term volume growth can soften prices, but efficiency and market development protect returns in the medium term.
"At Potatoes New Zealand, and across the industry, our focus is on turning additional volume into value through exports, processing, product innovation and new market opportunities."
In NZ, the processing and table potato split remain stable.
Fresh Facts records the production in New Zealand last season at 518,282 tonnes, split across seed 4%, table 40% and processed 56%.
Trufitt says that there are variations driven by seasonal and market conditions rather than industry structural changes.
"The processing sector supports technology investment, while the table sector, as well as seizing innovation, underpins regional jobs and New Zealand's food security.
"High-quality seed is vital for yield and disease management."
Like other farmers, potato growers are also at the mercy of the weather.
Trufitt says variable weather across regions continues to create challenges, such as waterlogging, increased disease pressure, and harvest delays, all of which affect yield and quality.
"While potatoes are a resilient crop, they are increasingly exposed to the risks of extreme weather events, prompting ongoing risk-management efforts by growers and industry bodies.
"This year has been particularly challenging, with a very poor summer season. Storm events have disrupted harvesting and damaged infrastructure; arable crops in the South Island have suffered significant losses," she says.
Chasing High Yields
For potato growers, high yields stem from natural and management factors.
Kate Trufitt says New Zealand's temperate maritime climate, fertile soils, sophisticated agronomy, and strong certified seed standards contribute to yields of 50-80 tonnes per hectare.
High-performing potato varieties, carefully matched to local conditions and supported by good agricultural practices and integrated pest management, further underpin these yields.
Yield improvements are also being achieved on less land.
Trufitt says that advances in genetics, precision farming, soil and rotation management, pest and disease control, and strong industry collaboration have lifted output per hectare, enabling greater food production from a smaller land footprint.
"Globally, innovations such as hydroponic growing systems are also being explored," she says.
Land-use pressure from urban expansion is also impacting growers.
Truffitt says high-quality cropping land is under increasing pressure from housing and infrastructure development.
"The industry continues to advocate for the protection of elite soils and for spatial planning that balances food production needs with development demands. Ongoing productivity gains help maintain production from a smaller land base."
Forestry Minister Todd McClay has today congratulated the winners of the 2026 Growing Native Forests Champions Awards at Fieldays.
The Government has announced $60,000 to provide one-off grants of $1,000 to each of the 60 New Zealand Young Farmers (NZYF) clubs across the country.
New Zealand’s rural sector has once again demonstrated its generosity, with the second Rural Industry Leaders Dinner, Debate and Auction raising an impressive $400,000 for the Rural Support Trust.
There has been another twist to the Federated Farmers annual election fiasco.
Analysis of decades of research has revealed the implementation of good farming practices plays a critical role in reducing nutrient losses to improve freshwater outcomes.
Yesterday the Government used the opening of Fieldays to announce a major investment, as part of its Land Use Flexibility package, to support a more productive and sustainable future across six sectors including dairy.

OPINION: While we're on the topic of lumberjacks, Biosecurity Minister Andrew Hoggard has no doubt used a chainsaw hundreds of…
OPINION: To a chorus of crying greenies, and not a minute too soon, the Government has moved to put the…