Spud growers seek fair returns
Regulation changes, future proofing the industry and ensuring fair returns are some of the challenges facing potato growers, according to Potatoes New Zealand chief executive Kate Trufitt.
With a wealth of experience in the horticulture industry spanning over 20 plus years, Trufitt is making her mark in the horticulture industry. She has travelled the length and breadth of New Zealand engaging with growers and industry partners.
"This opportunity has allowed me to really utilise all my expertise and expertise developed over time," she says.
"Working with industry it is clear that Potatoes New Zealand needs to really drive the industry strategy with guidance from our board and for the benefit of our growers."
Trufitt adds that she is encouraged by what the future holds and the direction New Zealand's potato industry is heading.
Heading up a team of six experienced staff, Trufitt says she is committed to listening, enabling and promoting better outcomes for the New Zealand potato industry.
As the focus for the Potatoes New Zealand team shifts to the year ahead, one of their primary goals includes garnering member support for the levy order.
There is also presenting the finalised strategy and business plans to propel the industry in the right direction.
With the levy order vote scheduled for April - May 2024, Trufitt and her team are rallying grower members to actively participate in shaping the future of New Zealand's potato industry.
Trufitt is optimistic about the vision for the NZ potato sector: 'End to End Value Creation'.
She adds that there will be no resting for the Potatoes New Zealand team as in the coming months they will be working towards the industry's objectives.
