Spud boss digging into her role
Six months into the Potatoes New Zealand chief executive role and Kate Trufitt has embraced the challenges and opportunities with enthusiasm.
She points out that while farmers love growing potatoes, those involved in the billion-dollar industry also need to see a fair return for their efforts.
Trufitt says this is currently being eroded by cost of compliance and limitations being set by local governments.
"Potatoes are not grown in isolation and tend to form part of a growing system, rotated with other crops or animal farming. This is not always recognised when rules are put in place," Trufitt told Rural News.
Trufitt, who completed one year in the role in August, says it has been an incredible journey championing the interests of potato growers.
"I'm honoured to lead such a dynamic industry and work alongside a team that shares my commitment to growth and excellence.
"The potato industry is crucial to New Zealand's economy, and I'm excited to continue advancing initiatives that support our growers, enhance our research and promote our potatoes, both locally and internationally."
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Key highlights include a successful levy vote. PNZ secured an impressive 94.74% approval for the proposed commodity levy from the eligible voting growers, reflecting broad support.
Trufitt also played a key role in the development of Strategy 2028. She says the forward-looking strategy, shaped by extensive grower consultation and industry feedback, aims to guide the sector's growth and resilience over the coming years.
Despite various challenges, Trufitt believes the outlook for the New Zealand potato industry remains positive.
Her strategic vision is set to enhance key relationships, expand market opportunities, and strengthen the industry by directly visiting growers and stakeholders.
Trufitt also enthusiastic about expanding Potatoes New Zealand's international presence and further advancing practices that will benefit the industry for generations to come.
"There's so much more we can achieve. I'm excited about the future and the possibilities it holds for our industry.
"Together, we can ensure that New Zealand potatoes remain a staple on tables across the country and beyond."
The top three potato producing regions in New Zealand are Canterbury/Westland, Auckland and Manawatu. The domestic value of the New Zealand table potato sector comprises 36% of the total domestic potato sector value. In 2021-22, over $1 billion worth of potatoes were produced by NZ growers. However, this dropped to $931m in 2022-23.
Domestically consumed processed (crisps) and frozen/fries potatoes make up 62.5% of the total domestic industry value in 2023.
The export market accounts for 12.5% of total potato industry value for 2023, which is an increase from 8.3% in 2022.
Planted area has dropped 18.6% between 2018 and 2023, a loss of 1920 ha.
Total annual potato production has reduced by 107,990 tonnes between 2018 and 2023, a decrease of 20.5%.
