Potatoes New Zealand Marks Milestone as Sector Faces Rising Pressure
Potatoes New Zealand has become much more than a grower body, according to Pukekohe grower Bharat Bhana.
Grown in paddocks by Kiwi growers, potatoes are a cornerstone of the country's cooking.
From vibrant summer salads and barbecue sides to comforting family meals and globally inspired dishes, the humble potato delivers across every cuisine, season and occasion.
Potatoes New Zealand Chief Executive Kate Trufitt says Foodie February is a chance to recognise the true strength of the potato.
“The potato is a powerful performer — naturally nutritious, incredibly versatile and proudly grown here in New Zealand," says Trufitt.
"During Foodie February, we’re encouraging people to celebrate potatoes, try new ideas and enjoy the many ways they can shine in everyday meals,” she adds.
Potatoes provide sustained energy, essential vitamins and fibre, making them a smart choice for active lifestyles and growing families.
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They also represent excellent value for money, helping households create satisfying, nutritious meals without compromise.
Behind every potato is a network of committed growers focused on quality, innovation and sustainability, continually improving practices to produce outstanding crops while caring for the land for future generations.
“Foodie February is about enjoying great food and celebrating what’s grown here at home — and the powerful potato delivers on every level,” says Trufitt.
For recipes, ideas and more information about New Zealand potatoes, visit www.potatoesnz.co.nz.
