increase font size
Potato growers are excited about the many opportunities that lie ahead.
OPINION: As we look back on the past year, I am proud to reflect on the remarkable progress and achievements that have defined our success.
Through teamwork, strategic initiatives, and focused leadership, we have reinforced our position within the industry and set the stage for even greater accomplishments in the year ahead.
2024 in Review
1. United voice and working together
This year, we made it a priority to amplify the voice of our growers; effective communication is the backbone of any successful organisation. We held several meetings with government representatives and minister to ensure that the perspectives of New Zealand potato growers were heard and understood. In addition, our presence at the World Potato Congress allowed us to forge valuable international relationships that will benefit New Zealand's potato industry for years to come.
2. Leadership in the field
Potatoes New Zealand's commitment to advancing the potato and vegetable industries was highlighted by the launch of the $4.7 million Sustainable Vegetable Systems (SVS) project, which was officially endorsed by Minister Nicola Grigg. We also shared our knowledge and expertise across New Zealand, attending Vegetable Research Roadshows and showcasing key Potatoes New Zealand projects. On the international front, we launcheed the International Partnership for Research and Development at the World Potato Congress, opening doors for global collaboration.
3. Working together
2024 was also defined by valuable collaborations across the indusrtry. By partnering with other vegetable groups and key stakeholders, we were able to deliver stronger results for our members, leveraging shared resources and expertise to drive progress and address shared challenges.
Looking Ahead to 2025
As we look toward the coming year, we are excited about the many opportunities that lie ahead. Our focus will continue to be on growth, innovation, and building a strong, sustainable future for the New Zealand potato industry.
We have some exciting initiatives launching soon that align with our strategic goal of growing great people. Thank you for your ongoing support of the potato industry.
Kate Trufitt is chief executive of Potatoes NZ.
Potatoes New Zealand has congratulated Peter Reynolds of TA Reynolds Ltd in Pukekohe on being awarded the Horticulture New Zealand Bledisloe Cup, recognising a lifetime of service and contribution to New Zealand horticulture.
New nationwide research has revealed exactly how Kiwis like to enjoy hot chips, with a simple sprinkle of salt coming out on top.
New Zealand’s vegetable sector will take centre stage at Parliament today, celebrating a vital industry and sharing a clear, future focused vision for how it can continue to thrive.
Potatoes New Zealand says it congratulates Amber Davy of Eurogrow on her recent win at the 2026 Canterbury Young Grower of the Year competition.
Potatoes New Zealand has become much more than a grower body, according to Pukekohe grower Bharat Bhana.
Conversions of sheep and beef farms to forestry have slowed, however new research from Beef + Lamb New Zealand (B+LNZ) suggests land of value for food production remains at risk.
OPINION: A simpler, clearer, more effective Recognised Seasonal Employer (RSE) scheme.
Too many farmers put reclaiming excise duty on petrol into the "too-hard" basket, says farm accounting software provider, Farm Focus.
Tatua Co-operative Dairy Company has confirmed that chair and director Stephen Allen will retire at the co-operative's annual general meeting (AGM) on 3 December 2026, ending 30 years of service, including more than 20 years as Chair.
The Parliamentary Commissioner for the Environment, Simon Upton, wants environmental information to be treated as critical national infrastructure.
A Morrinsville business celebrating its 30th birthday has shaken up the street scene in the Waikato township.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
