NZ Red Meat Exports Hit $867m in August, Up 23%
New Zealand's red meat and fifth-quarter exports reached $867 million in August, up 23% on the same month last year, as stronger returns lifted earnings across all major markets.
Blake Holgate, RaboResearch's animal protein analyst, says farmgate prices are not expected to drop significantly below long-term averages.
Red meat farmers are being warned to brace themselves for a dip in market returns.
A new report from Rabobank says reduced global demand for higher-value beef and lamb cuts in the year ahead will see New Zealand farmgate prices for beef and sheepmeat drop from the record highs experienced over recent seasons.
In the bank’s flagship annual outlook for the meat sector, Global Animal Proteins Outlook 2021: Emerging from a world of uncertainty, Rabobank says a slow and uneven recovery in the international foodservice sector, combined with weak global economic conditions, will reduce demand for higher-value New Zealand red meat cuts such as prime beef and lamb racks.
Report co-author RaboResearch animal protein analyst Blake Holgate said while lower demand for premium cuts would negatively impact export returns, farmgate prices for New Zealand beef and sheepmeat were not expected to drop significantly below long-term averages.
“Reduced demand for higher-value cuts will pull New Zealand beef export returns back from the record highs of quarter four last year, however, we anticipate solid demand for NZ beef out of the US – particularly for manufacturing beef – and China will underpin returns for New Zealand exporters in 2021,” he said.
“Robust Chinese demand will also play a key role in holding up New Zealand sheepmeat prices in the coming year, as will strong global retail demand and tight lamb supply here and in Australia.”
The report says New Zealand’s beef production will remain flat in 2021 while the longterm trend of declining New Zealand sheep supplies would continue.
“The country’s beef production in 2021 is expected to remain at similar levels to this year with climatic conditions and farmgate pricing poised to determine if production is above or below 2020 levels,” Holgate said.
“The downward trend in New Zealand lamb supplies is forecast to continue for the 2021 season, with poor climatic conditions earlier in the year having impacted stock numbers and lambing percentages in many regions.”
When Northland leather worker Vernon Suckling started making horse saddles 50 years ago, quad bikes and side-by-side vehicles were unheard of.
Alliance Group has confirmed that eligible farmer-shareholders who supply and continue to back the business will receive up to $20 million later this year, following the strategic investment partnership with Dawn Meats.
With a general election under five weeks away, Rural News is asking major political parties about their policies and positions on key issues facing the primary sector. We will run their responses to each question over the next four weeks. The ACT Party and the Greens didn't respond in time.
The red meat sector is in great heart.
Dr Scott Champion, Foundation for Arable Research chief executive, says that everyone in the supply chain had a role to play in driving the sector's long-term success.
Entries opened on Monday, 5 October 2026 for the 2027 New Zealand Dairy Industry Awards (NZDIA), which organisers describe as the nation's biggest celebration of excellence in the dairy sector.

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…