Wednesday, 05 April 2017 14:55

Customers only a phone message away

Written by 
Nathan Guy. Nathan Guy.

With modern technology your farm’s customers are only a smartphone call away, Primary Industry Minister Nathan Guy says.

We are taking primary products to 140 countries and consumers are a lot closer than they ever were before.

He was speaking at a field day at the Helensville farm of Richard and Dianne Kidd, winners of the 2016 National Ballance Farm Environment Award. The Kidds and six other farmers are involved in premium brand Kaipara lamb, sold through Countdown supermarkets.

“It won’t be long before Kaipara lamb will have the barcode at the chiller; they will scan that and up will pop a little video of you on your farm saying ‘here are my lambs, this is when I drench them, this is when a crutch them, here is my property, this is what I do to look after the environment’. Creating that story and selling that product has to be worth a premium,” says Guy.

“There are costs in lifting our total environmental performance, but there are benefits… thinking about the consumers on the other side of the world who are a lot closer than they once were.”

Guy said the field day had shown environmental stewardship and excellent performance of livestock, “on a farm right on the edge of our largest city. This farm and others close to cities and towns can build the connectivity between urban and rural.”

About 70% of Auckland land is in agriculture, horticulture and forestry; about $2.4 billion of the region’s earnings come from the primary sector.

“Aucklanders should be thankful for what you do, providing wonderful food to the largest city in New Zealand.”

More like this

Drones, AI making cattle counting a dream

PGG Wrightson has launched a new stock-counting service using drones and Artificial Intelligence (AI), which it says removes all the hassle for farmers, while achieving 99.9% accuracy.

Help available for flood-hit farmers

The chair of the Otago Rural Support Trust, Tom Pinckney, says he believes that they will be especially busy in the coming months as the enormity of the floods hit home.

Red meat's China push

The red meat sector is launching a new campaign to lure Chinese consumers to New Zealand grass-fed beef and lamb.

Featured

Fonterra trims board size

Fonterra’s board has been reduced to nine - comprising six farmer-elected and three appointed directors.

Boost for hort exports

The horticulture sector is a big winner from recent free trade deals sealed with the Gulf states, says Associate Agriculture Minister Nicola Grigg.

Better animal genetic gain system

A governance group has been formed, following extensive sector consultation, to implement the recommendations from the Industry Working Group's (IWG) final report and is said to be forming a 'road map' for improving New Zealand's animal genetic gain system.

National

The show is on!

It was bringing in a new Canterbury A&P Association (CAPA) show board, more in tune with the CAPA general committee,…

Machinery & Products

An ideal solution for larger farms

Designed specifically for large farms that want to drill with maximum flexibility, efficiency and power, the new Lemken Solitair ST…

Landpower increases its offering

Landpower and the Claas Harvest Centre network will launch the Claas Scorpion and Torion material handling solutions to the market…

» Latest Print Issues Online

The Hound

Leaky waka

OPINION: Was the ASB Economic Weekly throwing shade on Reserve Bank governor Adrian Orr when reporting on his speech in…

Know-it-alls

OPINION: A reader recently had a shot at the various armchair critics that she judged to be more than a…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter