Editorial: Agri's mojo is back
OPINION: Good times are coming back for the primary industries. From sentiment expressed at Fieldays to the latest rural confidence survey results, all indicate farmer confidence at a near-record high.
With modern technology your farm’s customers are only a smartphone call away, Primary Industry Minister Nathan Guy says.
We are taking primary products to 140 countries and consumers are a lot closer than they ever were before.
He was speaking at a field day at the Helensville farm of Richard and Dianne Kidd, winners of the 2016 National Ballance Farm Environment Award. The Kidds and six other farmers are involved in premium brand Kaipara lamb, sold through Countdown supermarkets.
“It won’t be long before Kaipara lamb will have the barcode at the chiller; they will scan that and up will pop a little video of you on your farm saying ‘here are my lambs, this is when I drench them, this is when a crutch them, here is my property, this is what I do to look after the environment’. Creating that story and selling that product has to be worth a premium,” says Guy.
“There are costs in lifting our total environmental performance, but there are benefits… thinking about the consumers on the other side of the world who are a lot closer than they once were.”
Guy said the field day had shown environmental stewardship and excellent performance of livestock, “on a farm right on the edge of our largest city. This farm and others close to cities and towns can build the connectivity between urban and rural.”
About 70% of Auckland land is in agriculture, horticulture and forestry; about $2.4 billion of the region’s earnings come from the primary sector.
“Aucklanders should be thankful for what you do, providing wonderful food to the largest city in New Zealand.”
A technical lab manager for Apata, Phoebe Scherer, has won the Bay of Plenty 2025 Young Grower regional title.
Following heavy rain which caused flooding in parts of Nelson-Tasman and sewerage overflows in Marlborough, the Insurance & Financial Services Ombudsman Scheme (IFSO Scheme) is urging homeowners and tenants to be cautious when cleaning up and to take the right steps to support claims.
Newly elected Federated Farmers meat and wool group chair Richard Dawkins says he will continue the great work done his predecessor Toby Williams.
Hosted by ginger dynamo Te Radar, the Fieldays Innovation Award Winners Event put the spotlight on the agricultural industry's most promising ideas.
According to DairyNZ's latest Econ Tracker update, there has been a rise in the forecast breakeven milk price for the 2025/26 season.
Despite the rain and a liberal coating of mud, engines roared, and the 50th Fieldays Tractor Pull Competition drew crowds of spectators across the four days of the annual event.
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