Tuesday, 19 March 2024 09:59

Alliance's Pure South cuts win gold

Written by  Sudesh Kissun
Alliance’s Pure South Handpicked 55 Day Aged Beef ribeye, Pure South beef whole ribeye, Pure South venison five rib rack and Pure South French lamb rack all won gold. Alliance’s Pure South Handpicked 55 Day Aged Beef ribeye, Pure South beef whole ribeye, Pure South venison five rib rack and Pure South French lamb rack all won gold.

Meat co-operative Alliance Group has bagged four gold medals at the Outstanding NZ Food Producer Awards, achieving top honours for every cut entered.

Alliance’s Pure South Handpicked 55 Day Aged Beef ribeye, Pure South beef whole ribeye, Pure South venison five rib rack and Pure South French lamb rack all won gold.

The awards celebrate inspiring Kiwis who harvest, grow and produce New Zealand’s outstanding food and drink. Entries are judged on a range of criteria including aroma, visual appearance, flavour, consistency, quality, sustainability, brand story and packaging.

Alliance chief executive Willie Wiese says the awards reflected the co-operative’s farmers’ dedication to quality and Alliance’s commitment to building a differentiated premium portfolio.

“We are now six years into our journey of steadily expanding our range to provide our farmers with opportunities to partner with us on new products to meet the exacting demands of customers around the world. Our products are getting rave reviews across the globe and we are raising the bar for world-class beef, lamb and venison.”

Judges said the Pure South Handpicked Beef 55 Day Aged Ribeye was “heartwarming”. The cut was described as having, “brilliant caramelisation, intense flavour, great chew and mouthfeel, with marbling and fat adding to the brilliant flavour.”

They “just loved” the Pure South Beef Whole Ribeye, describing it as meat that delivers, tender as butter, beefy with sensational caramelisation and delicious fat.

The Pure South Venison five rib was, “melt in the mouth and tender.” The Pure South French lamb rack was found to be lovely and tender, with a beautiful, sweet lamb aroma, substantial meat ratio to fat, a clean taste and clean fat. 

In November, Alliance’s Pure South Handpicked 55 Day Aged Beef ribeye was named best grass-fed steak and the best ribeye in the world at the World Steak Challenge.

More like this

Alliance seeking outside capital

Reeling from two consecutive years of heavy losses, Alliance says it has appointed Craigs Investment Partners to explore external capital-raising options.

Editorial: Smithfield closure just the start?

OPINION: Rural New Zealand has been taking some very big hits of late. The latest of these, the closure of Alliance’s Smithfield plant at Timaru, is yet another blow for the heartland – the engine room of the economy.

Featured

Celebrations at Muller Station

More than 260 people gathered at Muller Station in Marlborough recently to celebrate the 2024 Westpac + OsGro Marlborough Farmer of the Year winner.

New insights into rural fire risk

New student research from the University of Canterbury in partnership with Fire and Emergency New Zealand (FENZ) could improve knowledge surrounding the risk of wildfire.

Embrace mechanical weeding now

Mechanical weeding is exploding in Europe because increasing resistance means they have "run out of herbicide", says Canterbury agronomist Charles Merfield.

China still a good option

The ongoing rise of the Chinese middle class will drag up demand for New Zealand products there in the future.

UAE FTA signed

New Zealand’s free trade deal with the United Arab Emirates (UAE) has now been signed.

National

Maori ag sector 'one to watch'

The Māori agriculture sector is experiencing major growth and the Director General of Ministry for Primary Industries Ray Smith says it's…

Multiple levies irk farmers

In its submission on proposed amendments to the Biosecurity Act, DairyNZ says its levy-paying members invested more than $60 million…

Global beef supply to shrink

Global beef supply will contract this year for the first time since the Covid-19 pandemic, according to Rabobank.

Machinery & Products

Batten Buddy - cleverly simple

Stopping livestock from escaping their environment is a “must do” for any farmers or landowners and at times can seem…

U10 Pro Highland a step up

A few weeks after driving the CF MOTO U10 Pro ‘entry level’ model, we’ve had a chance to test the…

LC70 - A no-nonsense work horse

As most vehicle manufacturers are designing, producing and delivering machines with features that would take us into the next decade,…

» Latest Print Issues Online

The Hound

Drunk on power!

OPINION: The end-of-year booze-up at the posh Northern Club in Auckland must have been a beauty, as the legal 'elite'…

Time has come?

OPINION: It divides opinion, but the House has passed the first reading of the Gene Technology Bill.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter