Tractor Sales Fall in Most Major Markets Ahead of EIMA 2026

The market is in decline in the United States, Canada and Brazil. In Europe, sales are falling in Germany, France and Spain. Turkey is experiencing a sharp decline, whilst the economic strategies and policies implemented by India and China are driving purchases in both countries.

The Variant, and Cerex model, each featuring a special design to mark 30 years.

Claas built its first variable chamber round baler - the Variant 100 - in 1996, so 2026 marks 30 years and the fifth generation of the Variant name, recently complemented by the new Cerex Series introduced in 2025.

JCB joint chairman, Lord Bamford and his son, George

Following the record-breaking success of its hydrogen-powered Hydromax, JCB is ramping up its investment in the business, key to the first major change at the executive level of the business, with George Bamford stepping up to the post of joint chairman, alongside his father Lord Bamford.

Massey Ferguson to Add Compact Tractors in ITL partnership

Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.

The Advanced Vehicle Suspension system available on Optum 360, 390, and 440 models, responds to changing conditions.

With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.

The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.

In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.

Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.

Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”

Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.

www.caseih.com

The new Mark 2 range is said to deliver significant changes from the current models.

Building on the success of the existing Massey Ferguson 7S series, ahead of the upcoming EIMA Show, the manufacturer has announced the arrival of its new MF 7S MARK 2 range, offering six choices from 170 to 245hp, positioned between the current MF 7S and the MF 8S Xtra series.

At a time when many businesses are taking a cautious investment approach, Landpower continues to back its customers, having officially opened the doors to its new CLAAS Harvest Centre dealership in Feilding, marking a significant investment in the future of agriculture across the lower North Island.

Carrfields has announced the appointment of Stu Hall to the newly created role of chief operating officer, Carrfields Ltd, reflecting the continued growth of their agribusinesses and the need to ensure the company has the leadership capacity and support in place as it pursues the emerging opportunities ahead.

Based just north of Ashburton on New Zealand’s Canterbury Plains, Fairfield Farms has been operating for six years and farms around 4050ha, including roughly 2200ha in arable production, with harvest completed by three New Holland CR10.90 machines 

A long way from when AI meant plunging a plastic-covered arm armpit deep up a cow’s rear, John Deere has shown off its new artificial intelligence (AI) assistant, aptly called JD, which aims to simplify data processing on farms.

German effluent specialist Vogelsang has entered a “strategic joint venture” to develop slurry applicators with Slovenian agricultural machinery manufacturer BeTEC, with the latter driving needs-based production, design and technical development of the applicators.

» Latest Print Issues Online

The Hound

'LinkedIn Greens'

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…

UK Warning

OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…

» eNewsletter

Subscribe to our weekly newsletter