Merlo NZ launches as direct subsidiary

Recent changes to the current distributor’s agreements have seen them relinquish the brand, releasing the opportunity for Merlo Australia – directly owned by Merlo spa of Italy – to establish Merlo NZ as a subsidiary.

Effective from July 15, this will ensure the ongoing sales, parts and product support of the well-known brand for existing and potential customers throughout the country.

Going forwards, that support will be delivered by two businesses.

In the North Island, it will be Hamilton-headquartered Ag and Civil Machinery Direct, established in 2017 as a dedicated division of Waikato Tractors Ltd, to meet the evolving needs of contractors across New Zealand.

The addition of Merlo to its existing portfolio will allow the business to offer a wider range to farmers and contractors throughout the North Island and complement the offering of their sister companies of The Tractor Centre in Pukekohe and Waikato Tractors branches at Hamilton and Otorohanga.

To ensure a knowledgeable and committed approach, the recent appointment of a product specialist sees well known industry figure John (JP) Chapman arrive to champion the brand.

In the South Island, sales and support will be overseen by the Invercargill- headquartered JJ Group Ltd, who operate from branches at Invercargill, Gore, Mosgiel, Cromwell, Timar, Ashburton and Christchurch, with over 65 years’ experience in the industry.

Both North and South Island business will be able to offer a wide range of models from stock to suit agricultural, construction and specialised users, with the ability to offer bespoke, tailored solutions via an indent programme.

Michael Lombardo, managing director of Merlo Australia says the change in direction by the previous distributor, who he says did a sterling job, allows Merlo to take distribution back in-house and support Merlo customers who have operated their products for many years.

“The new distribution agreements see us working with two established and well-respected family- owned business who share the same ideals as our own family business, focused on support, training and problem solving in a considered and timely manner. We look forward to exciting times ahead.”

Mr Merlo

A key component of the establishment of Merlo NZ is the appointment of industry stalwart Ken Bill as dealer development manager.

Known as Mr Merlo in NZ, Ken brings with him over 25 years of experience with the brand, having played a central role in its introduction and development during his time with the previous distributor.

Throughout his career, Ken has built strong, long-lasting relationships with dealers and end users alike, becoming a trusted expert on the Merlo product range.

His deep knowledge and commitment to the brand have made him an invaluable resource in the industry—so much so that colleagues often say, “he’s forgotten more than most will ever know”.

In his new role, Ken will support dealers across both the North and South Islands, helping to ensure a seamless transition as Merlo NZ establishes its presence.

His expertise and leadership are expected to play a vital role in driving the continued success of the Merlo brand nationwide.