Case IH Puma Tractor Wins Prestigious Red Dot Design Award
While equipment sales teams bask in the glory when they sell a product, they often forget the designers and engineers who bring that product from an idea to production.
The latest Puma Tier 3 long wheelbase configuration offers a refreshed model to the local market, designed for farmers looking for a reliable, no-fuss workhorse.
Removing the requirement for AdBlue, making it easier to use and maintain, also sees service intervals extended by 25% over the previous Tier 3 range, helping to reduce the cost of ownership.
Seamus McCarthy, Case IH product manager ANZ, said, “It’s a great all-rounder that delivers power and performance while keeping it simple” while noting the new Puma model came in three different configurations.
The entry level specification tractor features a Powershift transmission, mechanical remotes, but also offers 15% better torque and 23% more power than the previous Tier 3 Puma range. The mid-level upgrades to electric remotes, with the same Powershift transmission, while the top level offers a CVT with electric remotes, with the option of factory installed, GPS-ready configuration. The range is available in 180hp, 200hp, and 220hp variants, optional technology capabilities and loader compatibility to suit a wide range of different farming operations.
In other news, revealed at the recent CNH Investor Day 2025, product launches planned for Case IH and New Holland up to 2027, include 15+ new tractors, with plans to completely refresh the tractor line-up from 20-700hp+ for both brands by 2030.
A recent press release has already previewed three new Magnum 390- 435hp models (CVT or powershift) and fullywheeled or Rowtrac (385/405) models. CNH says 10 new combines are in the pipeline, alongside 30+ precision tech releases and 19 new sprayers, while integrating tech and iron appears to be a common link.
The company also released details of two new smart spraying solutions, with SenseApply/ IntelliSense Sprayer Automation (green on brown) using multi-spectral cameras to detect plant health and weed location.
AI and machine learning is said to reduce herbicide usage by around 60%. Meanwhile, herbicide usage can be reduced by up 80% with One Smart Spray (green on green), planned for a launch in 2027.
