Wednesday, 10 July 2019 09:11

Late for class

Written by 

What do you do when milk consumption starts dropping? Open coffee carts in schools.

The US dairy industry is fighting to slow the persistent decline in US milk consumption as eating habits change and rival drinks keep popping up on supermarket shelves.

Coffee bars selling US$3 (NZ$4.50) iced lattes are popping up in US high schools, helped along by dairy groups scrambling for new ways to get people to drink milk.

At a high school in North Dakota, US$5000 from a dairy group helped pay for an espresso machine that makes lattes with about 230 millilitres of milk each. The drinks used 2000 litres of milk this year.

It’s not known how much coffee drinks in high schools might help boost US milk consumption, or whether this will even get traction nationally. But with US consumption of milk down 40% since 1975, the dairy industry is looking for all the help it can get.

» The RNG Weather Report

Featured

A big future ahead

Age hasn't been a barrier for young vegetable grower of the year Austin Singh Purewal.

 

Sheep and beef doing its bit

No increase in stock numbers in the sheep and beef sector is anticipated as the industry moves towards carbon neutrality, says Beef + Lamb NZ head of nutrition Fiona Windle.

Fonterra lifts milk price

Good news for Fonterra farmers – the co-op is increasing its 2019-20 forecast farmgate milk price by 30c/kgMS.

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Lack of interest

The final list of candidates for Fonterra’s board election is out. Surprisingly only one candidate came through the farmer nominated…

DairyNZ poll

Talking about elections, the DairyNZ board election is shaping up to be a much more exciting affair.

 

» Connect with Dairy News