Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Fonterra director of on-farm excellence, Charlotte Rutherford, says it also reflects the hard graft of the co-operative’s farmer shareholders.
“Which as an employee of the co-op makes me feel pretty proud,” says Rutherford.
“We’ve seen consumers become increasingly interested in the carbon footprint of their products, and today’s report confirms we’re well placed to meet people’s desire for food that’s kinder to the planet.
“We know more needs to be done to keep improving and we’re up for the challenge.”
Innovation is a key part of the co-op’s strategy and it has multiple partnerships to develop the tools and solutions needed to support farmers, particularly in areas where they face tough challenges, such as reducing methane emissions.
“One of the keys to helping guide farmers to continuously improve is ensuring they understand their emissions profiles,” she says.
“Last year, all our farmers received a greenhouse gas emission report specific to their farms. It’s a very practical step toward helping New Zealand meet climate change commitments.”
But finding a solution requires more than just hard graft from the co-op’s farmers and solutions like Kowbucha, seaweed and feed additives are being investigated for potential breakthroughs in reducing emissions from cows. Fonterra has also teamed up with Nestlé and DairyNZ to expand a promising plantain trial to help improve waterways and reduce on-farm greenhouse gas (GHG) emissions.
The report from AgResearch, commissioned by DairyNZ compares New Zealand with 17 other countries. It confirms our footprint is 70% lower than the global average and 46% lower than the average of other countries in the study, which includes all major milk producers.
