Case IH unveils Optum for CTF practices
Case IH has unveiled a new 3-metre centre set-up for the the Optum tractor range, designed to meet the needs of growers operating under Controlled Traffic Farming (CTF) practices.
Following a decision by CNH Industrial to establish a new retail footprint for New Holland in New Zealand, CNH Industrial’s Case IH dealerships stepped up to support the brand during the transition, from where multiple Case IH dealers have been confirmed as official New Holland dealers.
Transag’s dealer principal Euan Avery says they are looking forward to what’s ahead.
“It’s an opportunity to expand our business with both brands, so we have plans in place for 2024 to accommodate this change to ensure we’re offering the best support we can to our Case IH and New Holland customers,” Avery says.
“It also gives us an opportunity to look at moving into different areas and taking our business in new directions.”
Currently Transag has branches in Palmerston North, Hawera and New Plymouth. The Hawera and Palmerston North dealerships will be extended, the New Plymouth operation closed and a new dealership established at Masterton in the Wairarapa region.
“We currently cover the Wairarapa region from Palmerston North, but with the addition of the New Holland brand, we have taken the opportunity to set up a new dealership located in Masterton,” says Avery.
“We look forward to servicing our existing customers and growing new and current relationships.”
TransAg was established in 1986 in Palmerston North, with Euan’s father Merv Avery one of three people behind the original venture. Today, the business has 32 staff who are excited about the changes and what’s to come in the new year.
Once the expansion is complete, Euan said they would obviously need to recruit additional staff to ensure the high standard of service and support Transag is known for is maintained.
“Taking on the New Holland brand, we obviously need to cater for more customers, and with that comes more room for parts and service operations. Service sells, that’s what we stand by, and parts supply is critical, so we need more people on the ground to ensure those standards are ongoing,” Avery says.
“This is about investing in the future of our business, and ensuring the needs of our customers are met at every step, and they have the equipment they need to keep their businesses running as profitably and efficiently as possible.”
