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Transag’s dealer principal Euan Avery says they are looking forward to what’s ahead.
Palmerston North headquartered Transag Centre is the latest CNH Industrial dealership to be confirmed as a dual dealer for Case IH and New Holland machinery brands.
Following a decision by CNH Industrial to establish a new retail footprint for New Holland in New Zealand, CNH Industrial’s Case IH dealerships stepped up to support the brand during the transition, from where multiple Case IH dealers have been confirmed as official New Holland dealers.
Transag’s dealer principal Euan Avery says they are looking forward to what’s ahead.
“It’s an opportunity to expand our business with both brands, so we have plans in place for 2024 to accommodate this change to ensure we’re offering the best support we can to our Case IH and New Holland customers,” Avery says.
“It also gives us an opportunity to look at moving into different areas and taking our business in new directions.”
Currently Transag has branches in Palmerston North, Hawera and New Plymouth. The Hawera and Palmerston North dealerships will be extended, the New Plymouth operation closed and a new dealership established at Masterton in the Wairarapa region.
“We currently cover the Wairarapa region from Palmerston North, but with the addition of the New Holland brand, we have taken the opportunity to set up a new dealership located in Masterton,” says Avery.
“We look forward to servicing our existing customers and growing new and current relationships.”
TransAg was established in 1986 in Palmerston North, with Euan’s father Merv Avery one of three people behind the original venture. Today, the business has 32 staff who are excited about the changes and what’s to come in the new year.
Once the expansion is complete, Euan said they would obviously need to recruit additional staff to ensure the high standard of service and support Transag is known for is maintained.
“Taking on the New Holland brand, we obviously need to cater for more customers, and with that comes more room for parts and service operations. Service sells, that’s what we stand by, and parts supply is critical, so we need more people on the ground to ensure those standards are ongoing,” Avery says.
“This is about investing in the future of our business, and ensuring the needs of our customers are met at every step, and they have the equipment they need to keep their businesses running as profitably and efficiently as possible.”
Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.
With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
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