Tuesday, 04 June 2013 12:27

Synlait’s China strategy wins award

Written by 

A focus on relationships with some of China's leading dairy brands is earning accolades for Canterbury's Synlait Milk Ltd (Synlait).

At the HSBC NZCTA China Business Awards 2013 in Auckland, Synlait Milk won the NZCTA (New Zealand China Trade Association) Supreme Award and the DLA Phillips Fox Award for successful investment with China, inward or outward.

Synlait chief executive officer John Penno says the awards are recognition for the achievements made by all those who have contributed to the development and growth of Synlait, staff, suppliers, shareholders and customers.

"Synlait's focus on excellence in all aspects of its operations and a determination to build partnerships with our customers in China and the rest of the world are key elements in our strategy to be one of the world's most trusted and innovative suppliers of milk nutritional products."

China has been an important market opportunity for Synlait. A third of sales are now directed to China to meet the growing demand for high value infant and adult nutritional products.

Synlait's relationships with China's was strengthened by the arrival in 2010 of Shanghai's Bright Dairy and Food Co Ltd as a cornerstone shareholder.

The first premium infant formula produced by Synlait Milk was for Bright Dairy and since then Synlait's reputation as a trusted supplier of high quality nutritional products has resulted in further contracts to supply infant formula to a number dairy companies operating in China.

Synlait chief executive officer John Penno says he is delighted to win this prestigious award.

More like this

Cold comfort

One of the most galling aspects of the tariffs whacked on our farm exports to the US is the fact that, now more than ever, US farmers are being propped up by government welfare – a direct result of Trump’s hardline on its trading partners.

Strong wool eyes China

China looks set to play a key role in helping the New Zealand wool sector shift away from trading as a commodity supplier.

Editorial: We are Trumped

OPINION: Nothing it seems can be done in the short term to get Donald Trump to change his mind about removing the unfair 15% tariffs that he’s imposed on New Zealand exports to the US.

Featured

MPI defends cost of new biosecurity lab

The head of the Ministry for Primary Industries (MPI) biosecurity operation, Stuart Anderson, has defended the cost and the need for a Plant Healht and Environment Laboratory (PHEL) being built in Auckland.

National

Machinery & Products

New pick-up for Reiter R10 merger

Building on experience gained during 10 years of making mergers/ windrowers, Austrian company Reiter has announced the secondgeneration pick-up on…

Krone EasyCut B1250 fold

In 2024, German manufacturer Krone introduced the F400 Fold, a 4m wide disc front mower, featuring end modules that hinge…

» Latest Print Issues Online

Milking It

Microplastics problem

OPINION: Microplastics are turning up just about everywhere in the global food supply, including in fish, cups of tea, and…

Job cuts

OPINION: At a time when dairy prices are at record highs, no one was expecting the world's second largest dairy…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter