Tuesday, 04 June 2013 12:27

Synlait’s China strategy wins award

Written by 

A focus on relationships with some of China's leading dairy brands is earning accolades for Canterbury's Synlait Milk Ltd (Synlait).

At the HSBC NZCTA China Business Awards 2013 in Auckland, Synlait Milk won the NZCTA (New Zealand China Trade Association) Supreme Award and the DLA Phillips Fox Award for successful investment with China, inward or outward.

Synlait chief executive officer John Penno says the awards are recognition for the achievements made by all those who have contributed to the development and growth of Synlait, staff, suppliers, shareholders and customers.

"Synlait's focus on excellence in all aspects of its operations and a determination to build partnerships with our customers in China and the rest of the world are key elements in our strategy to be one of the world's most trusted and innovative suppliers of milk nutritional products."

China has been an important market opportunity for Synlait. A third of sales are now directed to China to meet the growing demand for high value infant and adult nutritional products.

Synlait's relationships with China's was strengthened by the arrival in 2010 of Shanghai's Bright Dairy and Food Co Ltd as a cornerstone shareholder.

The first premium infant formula produced by Synlait Milk was for Bright Dairy and since then Synlait's reputation as a trusted supplier of high quality nutritional products has resulted in further contracts to supply infant formula to a number dairy companies operating in China.

Synlait chief executive officer John Penno says he is delighted to win this prestigious award.

More like this

House in order?

OPINION: Your old mate reckons a wake-up call is overdue for the platoons of non-productive (and now unemployed) bureaucrats, researchers and various other bludgers whingeing about the current government putting out the bonfire of taxpayer money that burned so brightly in recent years.

Editorial: Escaping Trump's wrath

OPINION: President Donald Trump's bizarre hard line approach to the world of what was once 'rules-based trade' has got New Zealand government officials, politicians and exporters on tenterhooks.

Wyeth to head Synlait

Former Westland Milk boss Richard Wyeth is taking over as chief executive of Canterbury milk processor Synlait from May 19.

The Cook Islands squabble

The recent squabble between the Cook Islands and NZ over their deal with China has added a new element of tension in the relationship between China and NZ.

Featured

Court decision a win for Southland farmers

Federated Farmers says it welcomes a recent court decision which granted a stay on rules in the Southland Water and Land Plan until legislative changes can be made by government.

National

Machinery & Products

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

Data crucial to managing water

Watermetrics was formed as a water data collector and currently supplies and services modern technology such as flow meters, soil…

» Latest Print Issues Online

Milking It

King Island rescue

OPINION: Two Australian cheesemakers have rescued the iconic Tasmanian cheese company King Island Dairy.

Baileys vegan flavour

OPINION: World famous liqueur maker Baileys is the latest to dabble with plant-based products.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter