Monday, 14 September 2020 11:33

Milk for Schools to end, more students to get free brekkie

Written by  Sudesh Kissun
KickStart Breakfast provides kids with Sanitarium Weet-Bix and Anchor Milk. KickStart Breakfast provides kids with Sanitarium Weet-Bix and Anchor Milk.

Fonterra says it is taking a new approach to how it provides nutrition to communities, to better reach those most in need across New Zealand.

The Fonterra Milk for Schools programme winds up at the end of this year.

The co-op says instead, it is boosting the KickStart Breakfast programme it provides alongside partners Sanitarium and the Ministry of Social Development.

The co-op is also joining forces with NZ Food Network to redirect Milk for School product into communities through food banks, charities and other partners.

Fonterra chief executive Miles Hurrell says, as a New Zealand farmer owned co-op, with employees spread right across regional New Zealand, Fonterra is part of many communities.

“We’ve taken a good look at what the country is facing into, particularly in the context of COVID-19, and asked if our current way of doing things is supporting the people who need it most.

“We can see there’s a need for us to expand our thinking and take a more holistic approach that reaches more people – which is why we’re making these changes,” says Hurrell.

There are already more than 1,000 schools in KickStart Breakfast.

Hurrell says one of the co-op’s immediate goals is to work with partners to have all decile 1 to 5 schools across the country in KickStart Breakfast - reaching another 200 schools – “where coming together over breakfast at the start of the school day really makes a difference”.

Fonterra believes it’s not just in schools where they can play a role. 

“We saw this first-hand during lockdown earlier this year, when we redirected close to one million serves of Fonterra Milk for Schools. Coming together with NZ Food Network allows us to keep doing this, Hurrell says.

He says Fonterra loved being part of the Milk for Schools programme.

“We’ve got a lot of affection for Fonterra Milk for Schools, but we have to recognise through this refresh there’s a much more efficient, environmentally focused and impactful way to get milk to more kids each day.

“It will be an end of an era and we’re proud of what Fonterra Milk for Schools has achieved - but times have changed and so will we, to ensure we’re always doing our best for those who need it the most,” says Hurrell.

More like this

From coal to pellets

Fonterra is on track to meeting an interim target of achieving a 30% reduction in emissions by 2030.

Is he the right Guy for Fonterra?

Former Primary Industries Minister and Fonterra board aspirant Nathan Guy believes his relationships with bureaucrats in Wellington will help the co-op’s farmers immensely.



OSPRI and LIC join forces

OSPRI and the Livestock Improvement Corporation (LIC) are urging farmers to play their part in improving animal traceability at a critical time on farm.

Awards help winners fine-tune

Newly-crowned Share Farmers of the Year Sarah and Aidan Stevenson are looking forward to their leadership roles over the next 12 months.


Effluent expo canned

The Effluent & Environment Expo, scheduled for early November in Hamilton, has been cancelled.

Fonterra back in the black

Fonterra chief executive Miles Hurrell says 2019/20 was a good year for the co-op, with profit up, debt down and…

Machinery & Products

Mowers get a makeover

Well known throughout New Zealand over the past 18 years, Pottinger has redesigned its rear-mounted Novadisc mowers to incorporate a…

Hardy spotlight

High quality, reliable lighting is essential for anyone involved in agriculture or the great outdoors.

Simmm twin water blasters

Italian made Simmm Power Cleaner 100/11 and Power Gun 100/11 single-phase (230 volt) electric water blasters are proving popular in…

OPD argument raging on

A stoush is brewing with the Federal Chamber of Automotive Industries (FCAI) heavily criticising Farmsafe Australia’s recent Safer Farm Report.

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Eyes have it

OPINION: Painting eyes on the backsides of cows could save their lives, according to new research by Australian scientists.

Walkers versus cows

OPINION: A North Yorkshire teacher has become at least the second member of the public to be trampled to death…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter