Holstein Friesian NZ partners with leading livestock company

Dairy farmer and international All Breeds cattle judge Selwyn Donald has been employed by Holstein Friesian NZ in a Traits Other than Production (TOP) inspector and classifier role, with additional youth mentor and judging convenor responsibilities. His second, complementary role will see him work as a sales agent for Link Livestock.

"Being on the ground means I will see first-hand what HFNZ members' requirements are," Donald says.

"I have a good understanding of the industry thanks to my vast experience, and I have good insight into what a farmer requires, whether that might be indexed cattle or overseas genetics, show types or commercial animals, or a mixture."

Holstein Friesian NZ general manager Cherilyn Watson says the strategic partnership was an opportunity for HFNZ to add another offering to the suite of services already available for members.

"It provides an opportunity for members to sell their cattle under the advice and guidance of an experienced agent, with HFNZ receiving a commission for every animal sold," she said. "It has long been in the HFNZ Strategic Plan to develop and income stream through cattle sales."

Link Livestock business manager Lisa Treleaven says the company was excited to be partnering with Holstein Friesian NZ in welcoming Selwyn as part of their team.

"Many people in the farming community will know of Selwyn, with his vast knowledge of cattle and eye for stock that can be trusted," she says.

"Whether you're wanting to have your stock valued or are thinking of selling your herd at auction or in the paddock, Selwyn can help, no matter the breed of stock presented."

Treleaven says the strategic partnership is of mutual benefit for both organisations.

"We look forward to strengthening our relationship with HFNZ and the Holstein Friesian community, and are excited to see this partnership grow."

Donald has judged cattle extensively around the world, including as an Associate Judge at the World Dairy Expo - the only New Zealander to do so.

He also has a particular passion in helping young people who want to show and judge cattle.

"It was exciting to see such a large amount of young people showing cattle this season," he said.

"I hope that by encouraging them they will continue on the pathway to becoming breed society members, owning their own herds and using the services of the breed society in the future."