Saturday, 02 May 2015 15:36

Farmers warming to service hubs

Written by 
Fonterra’s new Farm Source hub opens in Southland. Fonterra’s new Farm Source hub opens in Southland.

About 9000 Fonterra farmers have so far bought goods and services via the co-op’s new Farm Source rewards scheme, earning $3 million in reward dollars.

Farm Source stores director Jason Minkhorst says fuel and electricity are among their purchases.

There are now three South Island stores – Methven and Culverden in Canterbury and new this month at Otautau in Southland.

The first North Island hub will open in Marton in the next few months.

Minkhorst says Farm Source supports farmers, offering them a convenient home base to use in town.

“We already have a network of rural retail stores we’re building on and expanding so farmers can access more support…. Before Otautau farmers needed to drive to Invercargill for supplies… or wait for the team to visit them.”

Otautau’s Farm Source store manager David Sinclair says the team there includes sales assistants, a technical sales representative and an area manager “who have a good understanding of the regional conditions, council regulations and what’s important to our farmers here”.

The store sells rural supplies and offers access to exclusive deals and facilities like meeting rooms, free wifi or drop-in space to make a coffee and relax.

Minkhorst says the roll-out of the Farm Source stores will happen over time. “We know things are tough… right now so are only making necessary improvements to our existing stores.”

More like this

Chilled milk partnership

Last month marked one year since the launch of an innovative collaboration known as the PAUS Programme (Pay- As-You-Save), which has made it easier for Fonterra farmers to access next generation milk chilling technology.

Featured

Farmer honoured with New Zealand Order of Merit

Hauraki Coromandel farmer Keith Trembath was recently awarded the title of Member of the New Zealand Order of Merit (MNZM) in recognition of his contributions to public service, agriculture, and education.

RSE workers get immunised

Over 1,000 Recognised Seasonal Employer (RSE) workers in the Hawke’s Bay have now been immunised against measles.

National

Farm Source turns 10!

Hundreds of Fonterra farmers visited their local Farm Source store on November 29 to help celebrate the rural service trader's…

Machinery & Products

A JAC for all trades

While the New Zealand ute market is dominated by three main players, “disruptors” are never too far away.

Pushing the boundaries

Can-Am is pushing the boundaries of performance with its Outlander line-up of all-terrain vehicles (ATVs) with the launch of the…

» Latest Print Issues Online

Milking It

Milking fish

OPINION: It could be cod on your cornflakes and sardines in your smoothie if food innovators in Indonesia have their…

Seaweed the hero?

OPINION: A new study, published recently in Proceedings of the National Academy of Sciences, adds to some existing evidence about…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter