Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
“A number of our shareholders would want us to be something we are not -- a second board,” he told a session of the co-op’s Governance Development Programme in Auckland last week.
Coull says unfortunately not all farmer shareholders understand the limited authority the council has in Fonterra: monitoring how the board is increasing returns to shareholders and growing shareholder value.
He says the council’s primary role is to represent the interests of supplying shareholders to the board through its constitutional function.
It does this by representing its farmers’ views to the board, monitoring board performance through the statement of intentions and ensuring the cooperative principles are preserved
The council is facing criticism from some shareholders for the co-op’s poor financial performance.
A lot of shareholders hold councillors accountable for performance of the board.
But Coull says the council isn’t ahead of the decisions made by the board; “we are behind the decisions”.
“It makes it very hard for us as a council to influence those board decisions.
“A fair question is to ask ourselves how effective we have been in delivering these functions.
“The other question we have and need to reflect on is whether we are monitoring the right things.
“The Statement of Intent monitors output which is past tense by the time we report.
“In my view, Council would be more effective monitoring culture and behaviours within the organisation. If our behaviours are right then performance has a greater chance to succeed.”
Future leaders
The Fonterra Governance Development Programme is a one-year programme, running since 2006.
It helps develop a pool of prospective future rural leaders, providing a stepping stone to leadership and governance roles in the industry.
It’s open to Fonterra shareholders and herd-owning sharemilkers. A few places are also available for members of other co-ops like LIC, Foodstuffs and Silver Fern Farms.
It is a joint initiative of Fonterra’s board and the Shareholders Council and facilitated by Massey University’s College of Business.
