Wednesday, 02 October 2024 08:55

Co-op opens its doors to Wuhan

Written by  Staff Reporters
Fonterra’s sixth application centre opened in Wuhan this month. Fonterra’s sixth application centre opened in Wuhan this month.

Fonterra has opened its sixth application centre in China to meet growing demand for foodservice offerings.

Based in Wuhan, the new application centre will bring the co-op closer to the local market and enable rapid launch of innovative product applications in response to market trends and local customers' needs.

The co-op says application centres play a pivotal role in driving innovation and tailoring Fonterra's foodservice offerings to the tastes, culture and trends of the area in which they're located.

Speaking at the centre's opening ceremony this month, Teh-han Chow, Fonterra Greater China chief executive says Wuhan is renowned for its strategic location as a gateway to China's heartland and presents opportunities for high-quality development.

"Wuhan, as a strategic stronghold for the rise of central China and a new first-tier city, has been actively developing key industries such as beverage, premium tea and dairy products in recent years. It has become a culinary icon in central China with strong dining consumption momentum.

"Our application centre in Wuhan aims to not only service the strong demand in central China, but also support the development of the local dairy industry and expand its influence on the national market."

The newly opened facility will provide a platform to explore the use of Fonterra's dairy products across various foodservice channels. Fonterra's other application centres in China are in Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen.

The Wuhan application centre is equipped with modern facilities, designed for customer visits and large-scale demonstrations. A team of Fonterra's technical experts and chefs are based at this application centre. They will help co-create diverse application scenarios and provide interactive experience for customers through product development seminars, demonstrations, and virtual live teachings.

Earlier this month, Fonterra announced that it would invest $150 million to build a new UHT cream plant at its Edendale site in Southland.

The investment is part of the co-operative's strategy to grow further value by expanding its Foodservice business in Asia and increasing production capacity for high-value products.

More like this

Chilled milk partnership

Last month marked one year since the launch of an innovative collaboration known as the PAUS Programme (Pay- As-You-Save), which has made it easier for Fonterra farmers to access next generation milk chilling technology.

Featured

New UHT plant construction starts

Construction is underway at Fonterra’s new UHT cream plant at Edendale, Southland following a groundbreaking ceremony recently.

National

Farm Source turns 10!

Hundreds of Fonterra farmers visited their local Farm Source store on November 29 to help celebrate the rural service trader's…

Climate-friendly cows closer

Dairy farmers are one step closer to breeding cow with lower methane emissions, offering an innovative way to reduce the…

Machinery & Products

A JAC for all trades

While the New Zealand ute market is dominated by three main players, “disruptors” are never too far away.

Pushing the boundaries

Can-Am is pushing the boundaries of performance with its Outlander line-up of all-terrain vehicles (ATVs) with the launch of the…

» Latest Print Issues Online

Milking It

Milking fish

OPINION: It could be cod on your cornflakes and sardines in your smoothie if food innovators in Indonesia have their…

Seaweed the hero?

OPINION: A new study, published recently in Proceedings of the National Academy of Sciences, adds to some existing evidence about…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter