increase font size
The image of lush New Zealand pastures will soon be familiar as Fonterra makes its first consumer sales into Puerto Rico.
Puerto Rican consumers will now be able to enjoy a small piece of New Zealand in one of the most exotic and culturally diverse countries in the world.
The image of lush New Zealand pastures will soon be familiar as Fonterra makes its first consumer sales into Puerto Rico, with the launch of its Anchor and Mainland brands into the market.
Fonterra’s director global consumer export Alexander Turnbull says both the Anchor and Mainland brands are already successful in more than 20 countries across the Caribbean, and it’s exciting to roll out Fonterra branded dairy products into more countries.
Puerto Rico has the highest dairy per capita consumption in the Caribbean, with demand currently sitting at approximately 443,000 MT and continuing to grow. This demand is due to an increased focus from consumers on the benefits of high quality dairy nutrition.
Puerto Rico is a small, island state and relies heavily on dairy imports.
“Our research has shown that demand in the country for high quality butter, cream and cheese has grown by more than 10 per cent over the past five years. This coupled with the strong reputation of our brands across the Caribbean means the time is now right to enter the market,” says Turnbull.
Fonterra’s Director Caribbean and LATAM Deosaran Maraj says Puerto Rican consumers now have the opportunity to taste the difference of the iconic Kiwi Anchor butter and Mainland specialty cheeses.
“With a population of around 3.7 million and one of the highest GDP’s per capita in Latin America it is a good opportunity and we are already laying down the foundations for success.
“Our launch is off to a flying start, with two successful weeks on shelf and our Anchor UHT cream has already proven popular with local restaurants.”
In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.
A four year trial has reaffirmed that mixing plantain into dairy pastures can help reduce nitrogen losses to freshwater while maintaining milk production and profitability, say researchers.
Fonterra has opened its upgraded Chengdu Application Centre, bringing New Zealand dairy expertise closer to customers in one of China's fastest-growing regions.
Tatua chair Stephen Allen says he leaves the co-op with a deep sense of gratitude for the people who have contributed to its success.
Federated Farmers president Colin Hurst and his family raised a glass of milk last week to toast the start of a new addition to their farming operation at Makihihi, south of Timaru.
For Taupiri dairy farmers Logan and Sian Dawson, their involvement in the NZ Dairy Industry Awards has been a key catalyst in the growth of their business - the experience helping shape how they approach the farm ownership pathway they are pursuing today.
West Otago dairy farmer Luke Kane has been awarded the 2026 Rabobank Dr John Morris Business Development Prize.
OPINION: As the general election approaches, political parties are churning out policies in the hope of attracting more votes.
An LIC bull, Tronnoco AR Sadio-ET S3F, bred by Tony and Keri O'Connor of Tronnoco Farming Co Ltd near Timaru, has won the 2026 Mahoe Trophy.
With forecasters advising El Niño conditions will develop through winter and strengthen into spring and summer, Ballance Agri-Nutrients is encouraging farmers and growers to think ahead about nutrient planning and be prepared to work around challenging weather conditions.
A Palmerston North shearer has been sentenced to six months' community detention and 12 months' supervision after being found to have physically abused three lambs while shearing them.
OPINION: After hogging the media limelight for telling a NZ Chinese MP to "go back home", Winston Peters has decided…
OPINION: With fuel prices soaring, one would have expected most farmers to be reclaiming excise duty on petrol.
