Wednesday, 01 March 2017 13:55

Anchor lands in Puerto Rico

Written by 
The image of lush New Zealand pastures will soon be familiar as Fonterra makes its first consumer sales into Puerto Rico. The image of lush New Zealand pastures will soon be familiar as Fonterra makes its first consumer sales into Puerto Rico.

Puerto Rican consumers will now be able to enjoy a small piece of New Zealand in one of the most exotic and culturally diverse countries in the world.

The image of lush New Zealand pastures will soon be familiar as Fonterra makes its first consumer sales into Puerto Rico, with the launch of its Anchor and Mainland brands into the market.

Fonterra’s director global consumer export Alexander Turnbull says both the Anchor and Mainland brands are already successful in more than 20 countries across the Caribbean, and it’s exciting to roll out Fonterra branded dairy products into more countries.

Puerto Rico has the highest dairy per capita consumption in the Caribbean, with demand currently sitting at approximately 443,000 MT and continuing to grow. This demand is due to an increased focus from consumers on the benefits of high quality dairy nutrition.

Puerto Rico is a small, island state and relies heavily on dairy imports.

“Our research has shown that demand in the country for high quality butter, cream and cheese has grown by more than 10 per cent over the past five years. This coupled with the strong reputation of our brands across the Caribbean means the time is now right to enter the market,” says Turnbull.

Fonterra’s Director Caribbean and LATAM Deosaran Maraj says Puerto Rican consumers now have the opportunity to taste the difference of the iconic Kiwi Anchor butter and Mainland specialty cheeses.

“With a population of around 3.7 million and one of the highest GDP’s per capita in Latin America it is a good opportunity and we are already laying down the foundations for success.

“Our launch is off to a flying start, with two successful weeks on shelf and our Anchor UHT cream has already proven popular with local restaurants.”

More like this

Fonterra sticking to $10/kgMS milk price

Fonterra has reaffirmed a forecast milk price mid-point of $10/kgMS for its farmer shareholders, with just over two months of the 2024-25 season left to run.

Featured

Pāmu farm opens gate to urban visitors

For many urban New Zealanders, stepping into Pāmu’s Pinta dairy farm near Taupo last month was the first time they had had the chance to experience farm life up close.

National

Machinery & Products

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

Data crucial to managing water

Watermetrics was formed as a water data collector and currently supplies and services modern technology such as flow meters, soil…

» Latest Print Issues Online

Milking It

Dairy power

OPINION: The good times felt across the dairy sector weren't lost at last week's Beef + Lamb NZ annual meeting.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter