Tuesday, 12 November 2019 11:55

Ain’t broke but needs fixing

Written by  Sudesh Kissun
John Monaghan. John Monaghan.

Fonterra chairman John Monaghan says the co-op is not broken but still needs to change.

He told about 130 shareholders at the co-op’s annual meeting in Invercargill last week that there is a lot of commentary on “the Beingmates and China Farms, so it’s important to bring some balance to those conversations”. 

“We have a milk price that is consistently on par with our peers in Europe and the US. We should be incredibly proud of that milk price.

“It doesn’t just fall from the sky. We work to deliver it every day and it benefits every New Zealand farmer, rural community and our national economy.”

But Monaghan says the co-op needs to change: to take the best things from the past and adapt them for the future.

He says the co-op has also learnt to listen more to its farmer shareholders and other stakeholders.

“When we listened to our farmers, unit holders, customers, partners and other stakeholders, they told us they wanted to be part of our co-op, but we needed to show up differently.

“I hope you’ve seen change in the way we communicate with you. Doing more listening than talking, and taking what I call ‘the shine’ off our language has improved the standing of our co-op in many people’s minds. 

“Our new purpose is already guiding our decisionmaking, culture and behaviour as an organisation.”

Monaghan urged shareholders to judge the board by its actions more than its words.

“When you look at our key milestones for the year, you see a co-op doing what it said it would.

“Last year I was humbled to stand up at the annual meeting for the first time as your chairman. We signalled that day that there would be fundamental change in the co-op and you wouldn’t die wondering. We have delivered on that commitment.”

More like this

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

Editorial: A new era for two co-ops

OPINION: Farmer shareholders of two of New Zealand's largest co-operatives have an important decision to make this month and what they decide could change the landscape of the dairy and meat sectors in New Zealand.

Should co-op sell its consumer brands?

OPINION: As CEO of the Dairy Board in the 1980s I was fortunate to work with a team of experienced and capable executives who made most of the brand investments that created the international consumer business Fonterra inherited. Soprole in Chile was the largest, but there were more than 20 countries where consumer marketing companies were established and Anchor and other brands were successfully launched.

Featured

'One more push' to eliminate FE

Beef + Lamb New Zealand (B+LNZ) is calling on farmers from all regions to take part in the final season of the Sheep Poo Study aiming to build a clearer picture of how facial eczema (FE) affects farms across New Zealand.

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

National

Machinery & Products

New McHale terra drive axle option

Well-known for its Fusion baler wrapper combination, Irish manufacturer McHale has launched an interesting option at the recent Irish Ploughing…

Amazone unveils flagship spreader

With the price of fertiliser still significantly higher than 2024, there is an increased onus on ensuring its spread accurately at…

» Latest Print Issues Online

Milking It

Tough times

OPINION: Dairy industry players are also falling by the wayside as the economic downturn bites around the country.

MSA triumph

OPINION: Methane Science Accord, a farmer-led organisation advocating for zero tax on ruminant methane, will be quietly celebrating its first…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter