Monday, 08 August 2022 16:55

Steel Blue partners with Sweet Louise

Written by  Staff Reporters
$10 from every pair of pink ladies fit boots sold in New Zealand will be donated to Sweet Louise. $10 from every pair of pink ladies fit boots sold in New Zealand will be donated to Sweet Louise.

Safety boot manufacturer Steel Blue has partnered with breast cancer support organisation Sweet Louise.

From 1 August 2022, $10 from every pair of pink ladies fit boots sold in New Zealand will be donated to Sweet Louise.

Mirroring its partnership with Breast Cancer Care WA in Australia which has seen Steel Blue raise over $1.6 million in support of breast cancer support services, the company is hoping to contribute to the New Zealand community in a similar way.

Steel Blue launched its Australian initiative in 2014 and has since sold 160,000 pairs of charity boots in support of breast cancer care.

Steel Blue chief executive Garry Johnson says the partnership represents a practical way the company can invest in lives and help people.

“The work they [Sweet Louise] do to support those with terminal breast cancer and their families is absolutely critical,” he says.

“New Zealand is an important part of the Steel Blue story with the leather from our boots predominantly sourced here and we are glad for the opportunity to be able to reinvest in the community.”

Sweet Louise provides practical, emotional and social support to those diagnosed with incurable breast cancer. Their support coordinators are experienced in oncology and palliative care and are there to give individual assistance to those with a terminal diagnosis.

They also provide an opportunity for connection with social events, meetings, and an active online support group.

“Health and safety are in our DNA, as is the will to help our mates. Our partnerships with organisations like BCCWA and Sweet Louise are a source of pride, and it feels good to know our boots, which support those on the job, are also helping support those in need,” says Johnson.

“I hope that our pink boots can also help raise awareness for breast cancer care more broadly. The striking nature of bright pink work boots provides a perfect starting point for conversations about breast cancer.”

The boots also come with shower tags in the packaging designed to show women how to conduct a breast self-check.

More like this

Support pink says O’Connor

Labour's Primary Industries spokesperson Damien O'Connor has come out in support of a rural breast cancer fundraiser following 'revelations' that older farmers were loath to be associated with the colour pink.

Featured

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.

National

Winter grazing warning

Every time people from overseas see photographs of cows up to their hocks in mud it's bad for New Zealand.

ANZ defends farm lending rates

The country's largest lender to the agriculture sector says it's not favouring home loans over farm and business lending.

Machinery & Products

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo…

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make…

» Latest Print Issues Online

The Hound

Review SOEs!

OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…

Bank reset

OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter