Steel Blue partners with Sweet Louise

From 1 August 2022, $10 from every pair of pink ladies fit boots sold in New Zealand will be donated to Sweet Louise.

Mirroring its partnership with Breast Cancer Care WA in Australia which has seen Steel Blue raise over $1.6 million in support of breast cancer support services, the company is hoping to contribute to the New Zealand community in a similar way.

Steel Blue launched its Australian initiative in 2014 and has since sold 160,000 pairs of charity boots in support of breast cancer care.

Steel Blue chief executive Garry Johnson says the partnership represents a practical way the company can invest in lives and help people.

“The work they [Sweet Louise] do to support those with terminal breast cancer and their families is absolutely critical,” he says.

“New Zealand is an important part of the Steel Blue story with the leather from our boots predominantly sourced here and we are glad for the opportunity to be able to reinvest in the community.”

Sweet Louise provides practical, emotional and social support to those diagnosed with incurable breast cancer. Their support coordinators are experienced in oncology and palliative care and are there to give individual assistance to those with a terminal diagnosis.

They also provide an opportunity for connection with social events, meetings, and an active online support group.

“Health and safety are in our DNA, as is the will to help our mates. Our partnerships with organisations like BCCWA and Sweet Louise are a source of pride, and it feels good to know our boots, which support those on the job, are also helping support those in need,” says Johnson.

“I hope that our pink boots can also help raise awareness for breast cancer care more broadly. The striking nature of bright pink work boots provides a perfect starting point for conversations about breast cancer.”

The boots also come with shower tags in the packaging designed to show women how to conduct a breast self-check.