Steel Blue partners with Sweet Louise
Safety boot manufacturer Steel Blue has partnered with breast cancer support organisation Sweet Louise.
Labour's Primary Industries spokesperson Damien O'Connor has come out in support of a rural breast cancer fundraiser following 'revelations' that older farmers were loath to be associated with the colour pink.
It's been reported that farmers 'of a certain age' had not embraced a PGG Wrightson/Tru-Test Group promotion that saw $7 from various pink Speedrite products donated to the New Zealand Breast Cancer Foundation.
"While younger farmers, lifestylers and women had no qualms about purchasing these products, the older blokes were apparently very hands-off," O'Connor says.
"Maybe that's not surprising, but it is a real shame because it's an excellent cause.
"Thankfully there are enough astute women in the farming sector who know that by purchasing these products they will be contributing to that cause, and possibly helping save lives.
"One advantage of having pink gear is that it will be it easier to find in the mud, and there's plenty of that around at the moment.
"So all I can say to those old guys is that the world's changing. They need to harden up. I know plenty of men who wear pink. Hell, even I've got a light red shirt."
LIC shareholders have elected a new North Island representative to the co-operative's Board, along with five representatives to its Shareholder Reference Group (SRG), following the company's Annual Meeting held in Invercargill.
Farmers across parts of Southland and South Otago are continuing to deal with difficult conditions after a prolonged run of wet weather, with pressure building around feed supply, stock management, pasture damage, farm infrastructure and everyday workloads.
Federated Farmers says it welcomes Labour's commitment to reviewing the Sharemilking Agreements Act, calling on other major parties to do the same.
For Canterbury dairy farmers Sian Meijer and Rick Wobben, wearable technology has become one of their most valuable on-farm tools - helping manage 1850 cows across an expansive, high-performing dairy operation while improving efficiency, mating outcomes and day-to-day decision making.
Fonterra has unveiled its annual results for the 2026 financial year, posting $27 billion in revenue and close to $20 billion returned to New Zealand farmer owners and unit holders.
The first major update to the Dairy Cattle Code of Welfare in more than a decade has been released, marking what DairyNZ describes as an important step in ensuring animal welfare standards continue to evolve alongside scientific evidence and on-farm realities.

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