Steel Blue partners with Sweet Louise
Safety boot manufacturer Steel Blue has partnered with breast cancer support organisation Sweet Louise.
Labour's Primary Industries spokesperson Damien O'Connor has come out in support of a rural breast cancer fundraiser following 'revelations' that older farmers were loath to be associated with the colour pink.
It's been reported that farmers 'of a certain age' had not embraced a PGG Wrightson/Tru-Test Group promotion that saw $7 from various pink Speedrite products donated to the New Zealand Breast Cancer Foundation.
"While younger farmers, lifestylers and women had no qualms about purchasing these products, the older blokes were apparently very hands-off," O'Connor says.
"Maybe that's not surprising, but it is a real shame because it's an excellent cause.
"Thankfully there are enough astute women in the farming sector who know that by purchasing these products they will be contributing to that cause, and possibly helping save lives.
"One advantage of having pink gear is that it will be it easier to find in the mud, and there's plenty of that around at the moment.
"So all I can say to those old guys is that the world's changing. They need to harden up. I know plenty of men who wear pink. Hell, even I've got a light red shirt."
Prime Minister Christopher Luxon says the relationship between New Zealand and the US will remain strong and enduring irrespective of changing administrations.
More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.
The a2 Milk Company (a2MC) says securing more China label registrations and developing its own nutritional manufacturing capability are high on its agenda.
Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.
As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.
Livestock can be bred for lower methane emissions while also improving productivity at a rate greater than what the industry is currently achieving, research has shown.
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