Steel Blue partners with Sweet Louise
Safety boot manufacturer Steel Blue has partnered with breast cancer support organisation Sweet Louise.
Labour's Primary Industries spokesperson Damien O'Connor has come out in support of a rural breast cancer fundraiser following 'revelations' that older farmers were loath to be associated with the colour pink.
It's been reported that farmers 'of a certain age' had not embraced a PGG Wrightson/Tru-Test Group promotion that saw $7 from various pink Speedrite products donated to the New Zealand Breast Cancer Foundation.
"While younger farmers, lifestylers and women had no qualms about purchasing these products, the older blokes were apparently very hands-off," O'Connor says.
"Maybe that's not surprising, but it is a real shame because it's an excellent cause.
"Thankfully there are enough astute women in the farming sector who know that by purchasing these products they will be contributing to that cause, and possibly helping save lives.
"One advantage of having pink gear is that it will be it easier to find in the mud, and there's plenty of that around at the moment.
"So all I can say to those old guys is that the world's changing. They need to harden up. I know plenty of men who wear pink. Hell, even I've got a light red shirt."
Newly elected Federated Farmers meat and wool group chair Richard Dawkins says he will continue the great work done his predecessor Toby Williams.
Hosted by ginger dynamo Te Radar, the Fieldays Innovation Award Winners Event put the spotlight on the agricultural industry's most promising ideas.
According to DairyNZ's latest Econ Tracker update, there has been a rise in the forecast breakeven milk price for the 2025/26 season.
Despite the rain and a liberal coating of mud, engines roared, and the 50th Fieldays Tractor Pull Competition drew crowds of spectators across the four days of the annual event.
Nationwide rural wellbeing programme, Farmstrong recently celebrated its tenth birthday at Fieldays with an event attended by ambassador Sam Whitelock, Farmers Mutual Group (FMG), Farmstrong partners, and government Ministers.
Six industry organisations, including DairyNZ and the Dairy Companies Association (DCANZ) have signed an agreement with the Ministry for Primary Industries (MPI) to prepare the country for a potential foot and mouth outbreak.
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