Fieldays hold out the begging bowl
OPINION: When someone says “we don’t want a handout, we need a hand up” it usually means they have both palms out and they want your money.
CAPRA Skin, conceived, designed and manufactured by students Lucy, Emma, Mackenzie and Lochie is a specially- formulated goat’s milk lip balm.
Early in the process, the group realised that the core ingredient offered many natural benefits, including vitamin A, fatty acids and moisturising agents.
These, alongside the other main ingredients of kawakawa oil and bee venom, all have cell regeneration qualities.
In developing the lip balm, the team recognised that many teenagers suffer from acne and use medication to clear up the problem. Unfortunately, a major side effect is drying out and cracking of the lips. The students looked at the current lip balm market but couldn’t find a lip balm that was specifically targeted towards teenagers with dry and cracked lips.
From a development perspective – and wanting to incorporate New Zealand ingredients – the group decided to use Kawakawa oil, which is a native to New Zealand. The ingredient is nongreasy, helps heal skin conditions and seals wounds. It also restores hydration, while reducing itching and redness.
On the marketing front, the students decided to call the product Capra Skin. The name originates from the Latin word for goat, which more recently is used as the acronym for the Greatest of All Time (GOAT) – which is the impression they want customers to feel, having used the product.
There are plans to expand the product offering beyond lip balm to an extensive range of skincare products. Follow the journey on Instagram at capra.skin and other social media outlets.
