Friday, 23 June 2023 10:55

SDF hitting the high notes

Written by  Mark Daniel
Tractor and harvester manufacturer Same Deutz Fahr says it closed 2022 with unprecedented growth in revenues and earnings. Tractor and harvester manufacturer Same Deutz Fahr says it closed 2022 with unprecedented growth in revenues and earnings.

Tractor and harvester manufacturer Same Deutz Fahr (SDF) closed 2022 with unprecedented growth in revenues and earnings.

This was despite volatile and unpredictable global scenarios – including the war in Ukraine – the availability of components and increasing energy costs.

Revenues generated by the sale of 40,207 tractors and harvesting machines, totalled €1,803 million, a growth of 22% - over the €1,481 million for 2021. This was 42% over the €1,268 million Euros achieved in 2019, the year before the Covid pandemic.

Earnings also hit an all-time high in 2022, reaching €199 million Euros or 11.1% - compared with 10.8% for 2021.

The company notes that the significant growth in turnover seen in 2022 is a consequence of the group’s focus on more technologically advanced tractors and greater penetration into non-EU markets, which now represents 37% of total sales.

Major technological upgrades to the existing range and the launch of new models in the high power segment have contributed substantially to the 24% in the average value of tractors sold. This is only partly attributable to higher sale prices driven by inflation (+10%), while in parallel with this production volumes also increased by 5%.

During the 2022 market year, SDF further consolidated its presence with the acquisition of a majority stake in VitiBot. The French company specialised in electric robotics and auto-guidance systems for vineyard applications.

During the same period, the company grew its workforce to 1462 in Italy (+9%) and 4462 globally (+7%). In 2022, €60 million was invested in research and development.

This represents a 3.3% of group revenues – focused on new products, digitalisation and new technologies for precision farming.

Looking at SDF’s markets, in Europe, revenues reached €1,132 million (+16% over 2021). Meanwhile, in China, market presence of the DEUTZ-FAHR brand has been further strengthened with the introduction of new mid-range models (50-90 HP) and more models up to 200hp. This helped to produce a 44% increase in sales over 2021, and revenues of €151 million.

In other non-European markets – such as Australia, New Zealand and North America – where import and distribution is overseen by the Morrinsville- based Power Farming Group, turnover reached a total of 326 million Euros, up 30% over 2021.

More like this

New parts distribution centre for Agco

Agco Corporation has unveiled plans to build a new Parts Distribution Centre (PDC) at Amnéville (Les Portes de l’Orne) on the outskirts of Metz in the Mosselle region, just 12km from its existing Ennery site.

Auto feeding system keeps cows well fed in paddocks

Dutch manufacturer Hanskamp, perhaps best known for its Cow Toilet that collects urine, has developed a mobile unit to automatically feed concentrates to individual dairy and beef cattle while they are out in the field.

Telescopic front-end loader

An interesting concept emerged at the recent EIMA show in Italy, where Italian company Aries - a front linkage manufacturer - showed its concept FL S3 Tele-End telescopic front-end loader for tractors.

AI-powered robotic feed pusher

While most New Zealand farmers operate with animals at pasture all year round, unlike their European counterparts, several operations in the South Island have invested in cow barns to beat the often-inclement weather.

How to make perfect silage

Creating perfect silage is both a science and an art, and it all begins with the right tools, according to machinery maker Claas.

Featured

‘Nanobubble’ trial trims irrigation water usage

North Canterbury dairy farmer and recently-elected deputy chair of DairyNZ, Cameron Henderson, is enjoying a huge reduction in irrigation water use after converting a pivot irrigator to drag perforated drip tubes across the ground instead of elevated sprinkler heads.

Editorial: Elusive India FTA

OPINION: Without doubt, a priority of the Government this year will be to gain traction on the elusive free trade deal with India.

Sport star to talk at expo

Rugby league legend Tawera Nikau is set to inspire, celebrate and entertain at the East Coast Farming Expo's very popular Property Broker's Evening Muster.

Road to grand final continues

The first FMG Young Farmer of the Year Regional Final will kick off at the Helensville Showgrounds this Saturday.

National

Sweet or sour deal?

Not all stakeholders involved in the proposed merger of honey industry groups - ApiNZ and Unique Manuka Factor Honey Association…

Rise in fall armyworm numbers

Populations of fall armyworm are two to three weeks more advanced than they have been in previous seasons, bringing calls…

Tractor therapy

While many MPs have been busy taking holidays in maybe exotic places, for Andrew Hoggard it's back to his old…

A steep learning curve

A steep learning curve, a very busy year and thank heavens for tractor therapy. That's how Associate Agriculture Minister Andrew…

Machinery & Products

Batten Buddy - cleverly simple

Stopping livestock from escaping their environment is a “must do” for any farmers or landowners and at times can seem…

U10 Pro Highland a step up

A few weeks after driving the CF MOTO U10 Pro ‘entry level’ model, we’ve had a chance to test the…

» Latest Print Issues Online

The Hound

Times have changed

OPINION: Back in the 1960s and '70s, and even into the '80s, successive National government Agriculture Ministers and Trade Ministers…

Hallelujah moment

OPINION: The new Public Service Commissioner Sir Brian Roche has just had the hallelujah moment of the 21st century in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter