Pöttinger: From grassland machinery to global innovator
Formed in 1871, Austrian agricultural machinery manufacturer Pottinger originally focused on producing grassland machinery for a little over a century.
Austrian grassland, cultivation and seeding manufacturer Pöttinger has added to its product portfolio for arable farming – with the acquisition of Italian manufacturer MaterMacc Spa.
This will expand the company’s existing range of seed drills to now include precision seeding technology.
Based in San Vito al Tagliamento, in northern Italy, MaterMacc Spa is known for precision, mechanical and pneumatic seeding technology, chopping machinery and other OEM components.
Pottinger says the Italian manufacturer’s product range, passion for agriculture, location and – above all – workforce complements and shows many parallels to its family- owned business. It adds that the addition follows Pöttinger’s focus on finding new technologies for its established markets, while at the same time further developing existing technologies.
MaterMacc currently employs around 80 staff who – along with the factory premises – will all be retained for continuity, knowledge and experience. In the shortterm, the sales, service and spare parts networks supply will remain the same. However, it is assumed that Pöttinger will contribute its distribution expertise to make the combined product supply chain more efficient.
In other Pottinger news, the recently released MERGENTO VT 9220 belt merger was voted FARM MACHINE 2023- Forage Harvesting, at the recent SIMA Exhibition in Paris.
Awarded by a panel of experienced, trade journalists working for farm magazines, the jury praised the action of how MERGENTO collects the forage cleanly using the pick-up, while leaving dirt and stones on the ground, then cross-conveyor belts to transport the forage and deliver it into a wellformed swath.
Alliance has announced a series of capital raise roadshow event, starting on 29 September in Tuatapere, Southland.
State farmer Pāmu (Landcorp) has announced a new equity partnership in an effort to support pathways to farm ownership for livestock farm operators.
Following a recent overweight incursion that saw a Mid-Canterbury contractor cop a $12,150 fine, the rural contracting industry is calling time on what they consider to be outdated and unworkable regulations regarding weight and dimensions that they say are impeding their businesses.
Trade Minister Todd McClay says his officials plan to meet their US counterparts every month from now on to better understand how the 15% tariff issue there will play out, and try and get some certainty there for our exporters about the future.
Brett Wotton, an Eastern Bay of Plenty kiwifruit grower and harvest contractor, has won the 2025 Kiwifruit Innovation Award for his work to support lifting fruit quality across the industry.
OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…
OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.