Friday, 22 December 2023 07:55

JD expects slowdown will lead to drop in demand

Written by  Mark Daniel
Deere & Company says it expects that demand for its agricultural machinery will fall in 2024. Deere & Company says it expects that demand for its agricultural machinery will fall in 2024.

The farm machinery business has been extremely buoyant following the original onset of Covid-19 in mid- 2020.

However, the last few months has seen a marked slowdown in sales, resulting in many previously hard to get models of tractors now available from stock. This situation has been noted by global tractor manufacturer Deere & Company. It announced, in mid-November, an expectation that demand for its agricultural machinery will fall in 2024.

The company also suggests that demand for its agriculture and turf equipment will be down by between 5 and 15% in the US, with a 10% dip in sales likely for Europe. Meanwhile, it’s also anticipating a 5-10% drop in demand for its construction and forestry equipment.

Despite these gloomy predictions, Deere has reported a net income of almost $2.4 billion for the fourth quarter (Q4-2023), up from $2.2 billion in the same period in 2022. The company also noted that net income for the fiscal year 2023 was $10.1 billion – compared with $7.1 billion the previous year.

The financial statement shows that net sales were $13.8 billion for Q4 2023, down from $14.3 billion for the same period last year. Meanwhile, net sales for the year stood at $55.5 billion compared with $47.9 billion in 2022.

The company also noted that production and precision agriculture sales decreased by 6% for the quarter, due to lower shipment volumes that were partially offset by price realisation. Sales of small agriculture and turf equipment were down 13% in Q4, while construction and forestry sales bucked the trend with a rise of 11%.

The company has forecast a lower than expected net income for the 2024 fiscal year of between $7.75 billion to $8.25 billion.

Chairman and chief executive officer of Deere & Company John May said fourth-quarter and full-year results can be attributed to the successful execution of Deere’s smart industrial operating model.

“The value that customers recognise in our industry-leading products and solutions,” he added.

“While our end markets will fluctuate, we are focused on investing in solutions that drive customer value. As evidenced by our guidance for 2024, we are making our company more resilient and better equipped for the future.”

More like this

BA Pumps expand

Cambridge based BA Pumps & Sprayers, specialists in New Zealand-made spraying equipment, has acquired Tokoroa Engineering’s product range, including the iconic Milk Bar mobile calf feeder products, alongside calf and feed trailers.

Entries open for innovation award

Fieldays and its renowned Innovation Awards are celebrating their 57th year, marking a longstanding tradition in the agricultural calendar, with the latter delivering a platform for problem-solvers to showcase their innovation to the primary industries.

Mounting kit helps with accurate metering, spreading

StocksAg has introduced a mounting kit to fit its Turbo Jet 8 or 10 units to pneumatic trailed SKY EasyDrills, allowing separate metering and accurate application of products like Avadex through an additional set of outlets behind the drill’s press wheel.

Seed drills carry a new distributor head

Väderstad’s Rapid A 400-800S, Rapid A 600-800C, Spirit 400C/S and Spirit 600-900C/S pneumatic seed drills have received a new distributor head that can be fitted with motors for all outlets.

Solid performer at a sharp price

Waikato dairy farmer Dan Hinton reckons the main reason he hasn’t bought a side-by-side yet is the purchase price, with many brands offering little or no change from $30k to $40k.

Featured

Alliance seeking outside capital

Reeling from two consecutive years of heavy losses, Alliance says it has appointed Craigs Investment Partners to explore external capital-raising options.

Positive vibes from China

Silver Fern Farms chief executive Dan Boulton says his recent visit to China has left him feeling optimistic about the situation there for the meat industry.

Returns 'not good enough'

Fonterra leaders are making their case for offloading the co-operative's $3 billion consumer business, noting that its return on capital has been nowhere near respectable.

National

Record milk price!

A record farmgate milk price for Fonterra shareholders is all but confirmed for this season.

Machinery & Products

An ideal solution for larger farms

Designed specifically for large farms that want to drill with maximum flexibility, efficiency and power, the new Lemken Solitair ST…

Landpower increases its offering

Landpower and the Claas Harvest Centre network will launch the Claas Scorpion and Torion material handling solutions to the market…

» Latest Print Issues Online

The Hound

Smugness

OPINION: Just as they did in 2016 when Trump beat Clinton, liberals in the media are crying "how did this…

Snail mail

OPINION: About as productive as a politician's taxpayer-funded trip to Hawaii, as cost-effective as an OSPRI IT project, and as…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter