Santa's present for the primary sector - an FTA with India
Primary sector leaders have welcomed the announcement of a Free Trade Agreement between India and New Zealand.
Meat Industry Association (MIA) chair John Loughlin says he is concerned about the “expedient politicking” that went on during the recent election campaign.
Loughlin told Rural News his impression of the election campaign was of some parties trying to advance their constituency of urban voters essentially by taking a very hard line on rural issues.
This had the effect of driving a wedge between the two sectors, he says.
“In some respects it went to extremes during the course of the election and that is unhelpful to what New Zealand needs. Essentially NZ is a highly urbanised society in terms of its population, but we have massive economic reliance on the rural sector so both sectors have to co-exist intelligently.”
Loughlin believes the rural sector has a lot of work to do to correct people’s incorrect perceptions. But he also acknowledges there are issues the rural sector must work on.
“NZ has become the only major OECD country where the population has become highly urbanised but still relies very heavily on the rural sector for its export earnings,” he said.
“Over time, people from the urban sector have lost understanding about the realities of farming and the realities of rural life. Also, in farming areas and urban areas there has been degradation of rivers. People in the cities expect to come to the country and find pristine rivers and in some cases they are not up to what they should be.”
Loughlin says the rural sector must embark on a big communication exercise, but also change position on some subjects.
Waikato dairy farmer Neil Bateup, made a companion of the New Zealand Order of Merit (CNZM) in the New Year 2026 Honours list, says he’s grateful for the award.
Another Australian state has given the green light to virtual fencing, opening another market for Kiwi company Halter.
Farmer interest continues to grow as a Massey University research project to determine the benefits or otherwise of the self-shedding Wiltshire sheep is underway. The project is five years in and has two more years to go. It was done mainly in the light of low wool prices and the cost of shearing. Peter Burke recently went along to the annual field day held Massey's Riverside farm in the Wairarapa.
Applications are now open for the 2026 NZI Rural Women Business Awards, set to be held at Parliament on 23 July.
Ravensdown has announced a collaboration with Kiwi icon, Footrot Flats in an effort to bring humour, heart, and connection to the forefront of the farming sector.
Forest & Bird's Kiwi Conservation Club is inviting New Zealanders of all ages to embrace the outdoors with its Summer Adventure Challenges.

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