Thursday, 03 December 2020 13:13

Red meat sector launches new strategy

Written by  Staff Reporters
Beef + Lamb NZ chair Andrew Morrison says the new strategy aims for better profitability and sustainability. Beef + Lamb NZ chair Andrew Morrison says the new strategy aims for better profitability and sustainability.

New Zealand’s red meat sector has launched a new strategy to identify and unlock market opportunities and improve the sector’s sustainability, productivity and prosperity.

The strategy is a collaboration between Beef + Lamb New Zealand (B+LNZ) and the Meat Industry Association (MIA).

It sets out four key goals for the sector to achieve by 2030, including sustainably profitable, premium value, vibrant communities, and trusted guardianship.

The strategy builds on the first Red Meat Sector Strategy which was adopted in 2011.

“Our vision is to grow sustainable value together and we are committed to doing the right thing by our people, animals and environment,” said Andrew Morrison, chairman of B+LNZ.

He says the new strategy would establish critical priorities B+LNZ and MIA would work on together with industry partners.

“We have set our sights on greater profitability, sustainability and resilience. We are seeking increased value for our customers and consumers and greater social and economic benefits for Aotearoa,” he said.

Morrison says that since the first Red Meat Sector Strategy was established, co-operation continued to grow and expand into new areas.

“By partnering across the supply chain on the most important challenges and opportunities for the red meat sector, we have been able to create value for all sector participants, as well as our country, communities and consumers.”

John Loughlin, chairman of MIA, says the strategy captures work the sector is already engaged in and the opportunities that will build the sector’s future.

“By establishing clear goals and priorities, the strategy provides a platform for partnerships of shared aspiration especially with Māori, the dairy sector, other primary sector leaders and the New Zealand Government,” Loughlin said.

“Our people and businesses are integral to New Zealand’s communities and economy. We are proud of what we do and our contribution to the wellbeing and prosperity of our country, and we’ll keep working hard to constantly improve.”

More like this

Editorial: NZ's great China move

OPINION: The New Zealand red meat sector, with support from the Government, has upped the ante to retain and expand its niche in the valuable Chinese market - and the signs are looking positive.

Forestry cuts into stock numbers

There is an urgent need for the Government to put a limit on the sale of farms for forestry - particularly for carbon farming.

Featured

Massey Research Field Day attracts huge interest

More than 200 people turned out on Thursday, November 21 to see what progress has been made on one of NZ's biggest and most comprehensive agriculture research programmes on regenerative agriculture.

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo being once again hosted in Wairoa in February.

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make an early November dash to Bologna to the 46th EIMA exhibition.

National

Winter grazing warning

Every time people from overseas see photographs of cows up to their hocks in mud it's bad for New Zealand.

ANZ defends farm lending rates

The country's largest lender to the agriculture sector says it's not favouring home loans over farm and business lending.

Machinery & Products

Expo set to wow again

Stellar speakers, top-notch trade sites, innovation, technology and connections are all on offer at the 2025 East Coast Farming Expo…

A year of global challenges

As a guest of the Italian Trade Association, Rural News Group Machinery Editor Mark Daniel took the opportunity to make…

» Latest Print Issues Online

The Hound

Review SOEs!

OPINION: NIWA has long weathered complaints about alleged stifling of competition in forecasting, and more recently, claims of lack of…

Bank reset

OPINION: Adding to calls to get banks to 'back off', NZ Agri Brokers director Andrew Laming has revealed that the…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter