Fonterra unveils third major investment
Fonterra is investing $150 million on a new cool store at its Whareroa site in Taranaki.
The Chinese carpet market is worth US$4.8 billion.
And carpets and rugs made from NZ wool are well regarded in the market.
Wools of NZ chief executive John McWhirter says it is rightly valued for its ability to create cleaner and brighter products and for its superior yield through manufacturing.
“As a brand, Wools of New Zealand is held in high regard for its purity and global presence, and being farmer owned, gives our brand unrivalled integrity.”
He expects benefits from sales in the Chinese market to flow back to farmers over time.
“Having a flagship partner that has invested in the Wools of New Zealand brand calls into question other carpet manufacturers that falsely claim to use New Zealand wool which is one of the limiting factors on demand.
“We work hard to protect the reputation of New Zealand wool by ensuring branded products are true to provenance.”
McWhirter points out that Yangxin Ruixin is not a new user of New Zealand wool. “The Wools of New Zealand brand partnership ensures a minimum percentage of our fibre is used within the products (20% more than previously) and, more importantly, means we can work together to grow both businesses, taking market share from both plastic and non-New Zealand wool.
“The partnership is about adding value as well as increased volume. The extra wool required to meet our brand standard is immediately replacing plastic fibre.”
Today, public consultation begins on a series of proposals designed to strengthen New Zealand’s biosecurity system.
A former dairy farmer with a passion for breeding good cows has switched gears after farming in her own right.
OPINION: While dairy farmers were busy milking cows last Wednesday morning, 150 leaders and stakeholders of the industry gathered at Parliament over breakfast to celebrate their achievements.
First up to the podium at the recent Tractor and Machinery Association (TAMA) Conference in Wellington, Minster for Agriculture, Todd McClay, reflected on a difficult 12 months, but hinted at signs that things were turning the corner, saying “when ag does well, New Zealand does well”.
A 2022 Nuffield scholar, Lucie Douma, was brought up on a Southland dairy farm and as a hobby likes the risky business of trail running and ultra marathons.
In a “watershed vote”, Synlait shareholders have approved a recapitalisation plan that hands over control of the listed milk processor to China conglomerate Bright Dairy.
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