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Wools of NZ chief executive John McWhirter.
The Chinese carpet market is worth US$4.8 billion.
And carpets and rugs made from NZ wool are well regarded in the market.
Wools of NZ chief executive John McWhirter says it is rightly valued for its ability to create cleaner and brighter products and for its superior yield through manufacturing.
“As a brand, Wools of New Zealand is held in high regard for its purity and global presence, and being farmer owned, gives our brand unrivalled integrity.”
He expects benefits from sales in the Chinese market to flow back to farmers over time.
“Having a flagship partner that has invested in the Wools of New Zealand brand calls into question other carpet manufacturers that falsely claim to use New Zealand wool which is one of the limiting factors on demand.
“We work hard to protect the reputation of New Zealand wool by ensuring branded products are true to provenance.”
McWhirter points out that Yangxin Ruixin is not a new user of New Zealand wool. “The Wools of New Zealand brand partnership ensures a minimum percentage of our fibre is used within the products (20% more than previously) and, more importantly, means we can work together to grow both businesses, taking market share from both plastic and non-New Zealand wool.
“The partnership is about adding value as well as increased volume. The extra wool required to meet our brand standard is immediately replacing plastic fibre.”
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State farmer Pāmu is opening its farm gates this summer in an effort to give the rural sector the opportunity to see how large-scale, multi-system farming is delivering productivity and profitability across New Zealand.
A five-year study has found that the cost of reducing emissions without technology may be significant and unsustainable for Northland dairy farmers.
DairyNZ says Waikato farmers need certainty on Plan Change 1, but they say that certainty must be matched with practical, workable rules and a clear transition that doesn't get ahead of the new resource management system currently under review.
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Waikato farmers have been told that the Government’s new planning system legislation and the region’s Plan Change 1 (PC1) “won’t mesh together very well”.
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