Wednesday, 20 December 2023 09:55

NZ's meat export markets remain challenging

Written by  Peter Burke
Meat Industry Association chief executive Sirma Karapeeva. Meat Industry Association chief executive Sirma Karapeeva.

NZ's red meat exports dropped to $615 million in October - a 14% drop on the same month last year.

A report by the Meat Industry Association (MIA) says exports to China, our largest red meat export market by volume and value, declined 31% to $191m.

This came on the back of weak consumer demand, continued imports of large volumes of Brazilian beef and greater volumes of competing Australian sheepmeat.

MIA chief executive Sirma Karapeeva says there was a drop in the value of both sheepmeat and beef exports compared to October 2022. She says sheepmeat export volumes grew but the value decreased. Karapeeva says the main problem is an increase in Australian and exports, which is impacting global prices and hence affecting NZ sheepmeat exports.

"After a period of flock rebuilding, Australia is now going through a liquidation phase, which has been exacerbated by dry conditions in parts of Australia in recent months. Over the last three months Australia has exported 30,000 tonnes more sheepmeat than it did in the same period last year."

Karapeeva explains that Australia's flock liquidation has resulted in a significant increase in Australian sheepmeat exports to China this year, which is putting pressure on prices. In October, Australia exported more than 16,000 tonnes to China, 37% more than it did in October last year.

"While our sheepmeat export volumes grew by 17% to 26,170 tonnes, the value decreased by 6% to $264m. The largest drop was to China, down 20% to $97m," she adds.

The volume of beef exports in October was unchanged from last year, but the value dropped.

Karapeeva says the largest decrease was in exports to China where the combination of that country's weak economy and large import volumes from Brazil has affected pricing and demand.

Canada continued to be a strong market with overall exports increasing by 57% to $34m. Exports to the UK also increased, up 44% to $23m.

"This was partly due to the recovery in sheepmeat exports from the low levels of last October, but it was also due to the steady growth of beef exports under the NZ-UK Free Trade Agreement."

In terms of beef, MIA says exports to the US were up 22% to $61m and by 65% to Canada to $15m.

However, Karapeeva says this was not enough to offset the weak demand in China, with beef exports to that country down 41%. This was further amplified by weak demand in the other key North Asian markets of Japan and Korea.

More like this

2024 red meat exports end on a high

New Zealand's red meat exports for 2024 finished on a positive note, with total export value increasing 17% over last December to reach $1.04 billion, according to the Meat Industry Association (MIA).

Bracing for US tariffs

This year won't be an easy one for the red meat sector, says Meat Industry Association chief executive Sirma Karapeeva.

Editorial: NZ's great China move

OPINION: The New Zealand red meat sector, with support from the Government, has upped the ante to retain and expand its niche in the valuable Chinese market - and the signs are looking positive.

Featured

DairyNZ supports vocational education reforms

DairyNZ is supporting a proposed new learning model for apprenticeships and traineeships that would see training, education, and pastoral care delivered together to provide the best chance of success.

The Cook Islands squabble

The recent squabble between the Cook Islands and NZ over their deal with China has added a new element of tension in the relationship between China and NZ.

Wyeth to head Synlait

Former Westland Milk boss Richard Wyeth is taking over as chief executive of Canterbury milk processor Synlait from May 19.

National

Chilled cow cuts enter China

Alliance Group has secured greater access for chilled beef exports into China following approval of its Levin and Mataura plants…

New CEO for Safer Farms

Safer Farms, the industry-led organisation dedicated to fostering a safer farming culture, has appointed Brett Barnham as its new chief…

Machinery & Products

AGCO and SDF join hands

Tractor and machinery manufacturer AGCO has signed a supply agreement with the European-based SDF Group, best known for its SAME,…

» Latest Print Issues Online

The Hound

Sacrificed?

OPINION: Henry Dimbleby, author of the UK's Food Strategy, recently told the BBC: "Meat production is about 85% of our…

Entitled much?

OPINION: For the last few weeks, we've witnessed a parade of complaints about New Zealand's school lunch program: 'It's arriving…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter