Keep Your Food Safe This Festive Season: NZ Food Safety Tips
New Zealand Food Safety (NZFS) is reminding New Zealanders to keep food safety top of mind as they head into the festive season.
New Zealand's policy makers' misunderstanding of 'food safety,' may be adding thousands of dollars to the individual cost of agricultural production at the farm gate.
The World Bank in New York made this major admission to Massey University's Executive MBA students, says one of those students Letitia Isa.
"I was stunned to learn what we know as 'food security' is defined by the World Bank as 'food safety'. It may sound like semantics but it carries a huge implication for our agricultural producers and exporters," says Isa.
"This simple but fundamental misapprehension may see New Zealand jumping ever higher but illusionary hurdles. Instead of higher standards boosting returns, they may in fact be eroding them for almost no financial gain.
"When the World Bank says food safety they are not talking stainless steel, the National Animal Identification and Tracing Scheme or the Emissions Trading Scheme. What the World Bank means is how New Zealand can contribute to the feeding nine billion people by 2050.
"That carries with it a powerful but different policy message.
According to the University of Waikato's Professor of Agribusiness, Jacqueline Rowarth, New Zealand can feed some 24 million people. The United Nation's Food and Agriculture Organisation says developed countries need to increase output by 70% to do their bit.
"It might sound provocative, but we need to seriously weigh the cost-benefits of adopting polices that do not generate tangible revenue at the farm gate, or increase production," says Isa.
"While European supermarkets seem to be a de facto political and policy benchmark, are ever higher compliance costs worth it?
"It may sound counter intuitive, but perhaps quantity does have a quality all of its own. A simple metric maybe if a policy adds a dollar of cost, does it produce well over a dollar of added revenue at the farm gate?
"Moreover, are our other policy settings, particularly around Genetically Modified Organisms, retarding New Zealand's ability to do its fair global share?
"Certainly, the way the World Bank defines food safety needs to become central to New Zealand policy formation. If not, we risk unprecedented global disorder that New Zealand could not escape," Isa concluded.
Waikato dairy farmer Neil Bateup, made a companion of the New Zealand Order of Merit (CNZM) in the New Year 2026 Honours list, says he’s grateful for the award.
Another Australian state has given the green light to virtual fencing, opening another market for Kiwi company Halter.
Farmer interest continues to grow as a Massey University research project to determine the benefits or otherwise of the self-shedding Wiltshire sheep is underway. The project is five years in and has two more years to go. It was done mainly in the light of low wool prices and the cost of shearing. Peter Burke recently went along to the annual field day held Massey's Riverside farm in the Wairarapa.
Applications are now open for the 2026 NZI Rural Women Business Awards, set to be held at Parliament on 23 July.
Ravensdown has announced a collaboration with Kiwi icon, Footrot Flats in an effort to bring humour, heart, and connection to the forefront of the farming sector.
Forest & Bird's Kiwi Conservation Club is inviting New Zealanders of all ages to embrace the outdoors with its Summer Adventure Challenges.

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