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Award winning sales manager Colin May has joined the GEA Farm Technologies New Zealand management team to drive sales for its animal health and hygiene brand, FIL.
With more than 30 years' experience in agricultural sales and business development, May joins GEA after an eight year stint with the Hamilton-based Gallagher Group, where he playing an instrumental role in building its international business, including leading and building sales teams in Chile and South Africa.
His formative years were spent with multinational hygiene solutions company EcoLab, where he spent 17 years playing a significant role in developing its New Zealand business, and earning the title of Asia Pacific Sales Manager of the Year and International Sales Manager of the Year.
May says he was attracted to the national sales manager role at GEA because of FIL's reputation for innovation, and the opportunities for growth that have emerged since it was purchased by GEA Farm Technologies in 2010.
He added that he enjoys working for market leaders, particularly in the dairy industry, and is very conscious of how the industry has evolved over the past 25 years.
"Farmers have gone from owner operator lifestyles to being major employers of multi-million dollar businesses with all the challenges that go with being an entrepreneur, such as being a good employer and building skilled and effective teams."
May said his team of 16 FIL area managers see their role as supporting the farming workforce to improve its knowledge and understanding of animal health and hygiene, and where it fits within the whole farming system.
May says he is looking forward to being on farm more often and spending time with farmers at the coal face.
GEA Farm Technologies New Zealand managing director Jamie Mikkelson said May's wealth of experience in sales, management, business development and animal and plant hygiene was a valuable addition to both the GEA team and New Zealand's dairy farmers and industry.
"FIL is now part of a total solution for farmers as part of GEA Farm Technologies, which includes milking machine equipment and effluent management products. Colin's primary goal is to lead his team in building a reputation as the local experts and first port of call for advice on plant hygiene – from staff training to preventing grades," says Mikkelson.
New Zealand dairy farmers are set to be the first in the world to receive access to a new digital physical milk pricing tool that enables them to fix the price for their physical milk.
State farmer Pāmu is opening its farm gates this summer in an effort to give the rural sector the opportunity to see how large-scale, multi-system farming is delivering productivity and profitability across New Zealand.
A five-year study has found that the cost of reducing emissions without technology may be significant and unsustainable for Northland dairy farmers.
DairyNZ says Waikato farmers need certainty on Plan Change 1, but they say that certainty must be matched with practical, workable rules and a clear transition that doesn't get ahead of the new resource management system currently under review.
While the Government has moved quickly to make commercial hauliers' lot easier during the current fuel crisis, they appear to be stuck in the creep box when it comes to the agricultural industry.
Waikato farmers have been told that the Government’s new planning system legislation and the region’s Plan Change 1 (PC1) “won’t mesh together very well”.

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