Red meat rebound
The red meat sector is poised for a strong rebound this season, with export receipts forecast to top $10 billion and farm profitability to almost double.
Beef + Lamb New Zealand (B+LNZ) has appointed Bayden Barber as an independent board director.
Barber farms Angus cattle on a 100-acre block in Waimārama, Hawke’s Bay, and is chairman of Waimārama Section 3 Block 2 Trust, which consists of forestry and dry stock farming.
He is also a trustee of the Tiakitai Estate, which is leased to Horizon Farms.
A Hastings District councillor, Barber and his wife Myra run a consulting business, Ipurangi Developments Limited.
He is a member of the Hawke’s Bay Rural Advisory Group and a director of Health Hawke’s Bay Limited, a Primary Health Organisation.
Barber is also a member of the New Zealand Institute of Directors, sits on the board of Te Taura Whiri o Te Reo Māori (Māori Language Commission) and is a trustee on the Māori Education Trust, representing the New Zealand Māori Council.
He is of Ngāti Kahungunu, Ngāpuhi and Ngāi Tahu descent.
B+LNZ chairman Andrew Morrison says he welcomes the appointment.
“Bayden will bring an excellent mix of governance, rural expertise, business acumen and cultural capability to support Beef + Lamb New Zealand to achieve our strategic goals and objectives,” Morrison says.
“I would also like to acknowledge the excellent contribution made by Melissa Clark-Reynolds over her term as an independent director.”
The independent director position is designed to bring independent judgement and outside experience to the board.
B+LNZ’s current board is composed of six farmer-elected directors, who are regionally representative, two meat industry appointees, and an independent director.
Barber commences his role on 1 February 2021.
Ashburton cropping and dairy farmer Matthew Paton has been elected to the board of rural services company, Ruralco.
The global agricultural landscape has entered a new phase where geopolitics – not only traditional market forces – will dictate agricultural trade flows, prices, and production decisions.
National Lamb Day is set to return in 2026 with organisers saying the celebrations will be bigger than ever.
Fonterra has dropped its forecast milk price mid-point by 50c as a surge in global milk production is putting downward pressure on commodity prices.
The chance of a $10-plus milk price for this season appears to be depleting.
Keep focused on things that can be controlled on farm.

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