Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
The farmer-owned red meat co-operative is the official supplier to the New Zealand Olympic Committee for the games which are taking place in Birmingham, UK.
Shane Kingston, general manager sales at Alliance Group, says Alliance is privileged to supply the co-operative’s Pure South beef and lamb range and Lumina lamb for the protein-packed meals for the New Zealand athletes as well as their entourage and delegates.
“It’s no surprise our Commonwealth Games’ athletes turned to New Zealand beef and lamb to give them the boost they need,” Kingston says.
He describes red meat as “nature’s power pack” because it delivers a lot in a little.
“Athletes need high quality protein with all the essential amino acids along with bioavailable iron, zinc and B vitamins to help fight fatigue and support immunity.
“We’re proud to support the New Zealand team and salute their outstanding performances in Birmingham.”
Greg Smith, head of food and beverage at Birmingham’s historic Edgbaston Golf Club, and his colleague Chris Haynes, were responsible for cooking the Alliance beef and lamb at the games.
