Red meat rebound
The red meat sector is poised for a strong rebound this season, with export receipts forecast to top $10 billion and farm profitability to almost double.
AN ATTEMPT to connect consumers of our lamb in Germany has seen two New Zealand farmers, one of whom is Ashley Cole, establish blogs on Beef &Lamb NZ's (BLNZ) German website.
Cole and her husband run 5500 breeding ewes and 200 steers in the central North Island. It's seriously steep country but the pair have used the latest research available to improve the profitability of their operation.
Now Cole, who's been active in BLNZ's farmer council, has taken on a role of helping to promote New Zealand lamb in the discerning and high priced German market. Germans are known to look for information on the web and BLNZ has a specific site for the European powerhouse with a range of information about our lamb.
But the levy-body decided to go one step further and called for farmers to volunteer to become regular bloggers on the site to establish a strong relationship with consumers, based on the marketing adage "before you make a sale, you have to develop a relationship".
Cole volunteered and sent in a copy of what her blog might look like and was immediately accepted. "I try to pick a theme that's topical like shearing or something that's happening at a particular time of the year. Something that's simple and not hard to explain and something that can come with lots of nice pictures. The last one I did was on docking but I'm due to do another one shortly."
She does a new blog about every four months and says her objective is to try and personalise the product on the supermarket shelves, enhancing its popularity.
"What I'm trying to put across in my blog is how we farmers care deeply about the product we produce. Right from the rams that we choose to the daily tasks we undertake with our stock to ensure that a good tasting, safe, healthy product is delivered on their table."
It's not all one way traffic and she responds to consumers who put posts on the website.
Getting feedback is exciting, she says, and as a result of her blog there's the possibility at least one online consumer contact will visit their farm to meet face to face sometime this year.
Dawn Meats is set to increase its proposed investment in Alliance Group by up to $25 million following stronger than forecast year-end results by Alliance.
A day after the ouster of PGG Wrightson’s chair and his deputy, the listed rural trader’s board has appointed John Nichol as the new independent chair.
Tributes are pouring in from across the political divide for former Prime Minister Jim Bolger who passed away, aged 90.
The iconic services building at National Fieldays' Mystery Creek site will be demolished to make way for a "contemporary replacement that better serves the needs of both the community and event organisers," says board chair Jenni Vernon.
Agri advisor Perrin Ag says its graduate recruitment programme continues to bring new talent into the agricultural sector.
Entries are open for the 2026 New Zealand Dairy Industry Awards (NZDIA).
OPINION: Ageing lefty Chris Trotter reckons that the decision to delay recognition of Palestinian statehood is more than just a fit…
OPINION: A mate of yours truly recently met someone at a BBQ who works at a big consulting firm who spent…