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Alliance has already shipped its first load of chilled beef from its Levin plant.
Alliance Group has secured greater access for chilled beef exports to China, following approval for two of its processing plants to supply the market.
The company's Levin and Mataura plants have received certification to process and export chilled beef to China, strengthening Alliance’s ability to meet growing international demand.
“This is not only an excellent outcome for the important China market, but it also strengthens our global options,” says Wayne Shaw, general manager safety and processing at Alliance Group.
The company has already successfully shipped its first load of chilled beef from its Levin plant, which cleared customs in China in early January. A shipment from Mataura has arrived in China, further expanding the company’s footprint in the premium chilled beef sector.
“China remain a significant market for New Zealand red meat, with strong demand for high-quality, grass-fed beef.
“The approval of additional processing plants gives Alliance greater flexibility in our supply chain and the ability to respond more effectively to market opportunities.
“It also allows us to optimise processing capacity across our network, providing better outcomes for both our farmer shareholders and our customers.”
The move aligns with Alliance Group’s long-term beef strategy, says Shaw.
“We’re continuing to invest in expanding our beef processing capabilities, including at our Levin plant, and driving growth in our premium beef brands.”
Alliance Group has secured greater access for chilled beef exports into China following approval of its Levin and Mataura plants to supply that market. With its first load of beef from Levin clearing Chinese customs in early January and a shipment from Mataura recently arriving in China, journalist Leo Argent talked to Alliance general manager safety and processing Wayne Shaw.
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