Bird Flu: Keep Distance, Wash Hands, Report It
OPINION: It's a tough pill to swallow that bird flu (avian influenza) has finally arrived in New Zealand. This is a moment many of us have hoped would never come.
The avian influenza won't impact New Zealand's trade ties as we have a good reputation overseas for our biosecurity system.
A marketing expert says it’s unlikely that the recent outbreak of avian influenza on an Otago poultry farm will have a significant impact on New Zealand’s trade relationships.
Earlier this month, Biosecurity New Zealand announced a case of H7N6 avian influenza had been found on a Mainland Poultry farm in Hillgrove, Otago.
At the time of printing, the farm was working to clear some 200,000 chickens cleared of all its chickens, including 40,000 from a rearing facility on-farm
Damien Mather from the University of Otago’s Department of Marketing says New Zealand has a good reputation overseas for its biosecurity system.
New Zealand enjoys a very good reputation with all our major export partners for all our products,” he told Rural News.
“More broadly than that, as a country of origin for almost any food brand, we have a good reputation for biosecurity controls... and that’s come about for a couple of important reasons and one of them is that if you don’t tick every box and dot every ‘i’ and cross every ‘t’ for all of the requirements everywhere in the world, well then, some of the markets will use it as an excuse not to let our products in to compete with their local products,” Mather says
“From a business/ trade access perspective, New Zealand’s got this very good reputation to uphold and they’re doing it right now with this poultry bird flu outbreak,” he says.
Meanwhile, Biosecurity New Zealand deputy director-general Stuart Anderson says he is confident avian influenza can be stamped out. However, he says there is still work to be done.
At the time of printing, Mainland Poultry’s Hillgrove property is the only chicken farm to date where avian influenza has been found.
The farm remains under strict biosecurity lockdown. Testing will continue on five other Mainland Poultry properties for up to 21 days, the full incubation period for the disease.
“Along with the farmer involved and our industry partners, we’ve made strong, quick, progress,” Anderson told Rural News.
He says Biosecurity New Zealand is still focused on eradicating this specific strain of avian influenza.
“Once we have achieved that, we will properly reflect on the response and adopt what we’ve learnt for the future,” he says.
“However, at this stage, acting quickly and working together with industry are key factors in helping our efforts, alongside farmers already having strong biosecurity practices in place, which is the case at Hillgrove.”
Celebrating 50 years in the rural landscape of Central Canterbury and beyond, Ashburton-based Carrfields, has been the exemplar for all aspects of modern agriculture via its extensive range of services including supply, growing, agronomic advice and marketing.
For Taupiri dairy farmers Logan and Sian Dawson, their involvement in the NZ Dairy Industry Awards has been a key catalyst in the growth of their business - the experience helping shape how they approach the farm ownership pathway they are pursuing today.
West Otago dairy farmer Luke Kane has been awarded the 2026 Rabobank Dr John Morris Business Development Prize.
OPINION: As the general election approaches, political parties are churning out policies in the hope of attracting more votes.
An LIC bull, Tronnoco AR Sadio-ET S3F, bred by Tony and Keri O'Connor of Tronnoco Farming Co Ltd near Timaru, has won the 2026 Mahoe Trophy.
With forecasters advising El Niño conditions will develop through winter and strengthen into spring and summer, Ballance Agri-Nutrients is encouraging farmers and growers to think ahead about nutrient planning and be prepared to work around challenging weather conditions.

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…