Tuesday, 19 November 2019 13:55

A fine win for NZ Merino

Written by  Pam Tipa
NZ Merino team celebrate taking the Supreme Award. Photos by Fiona Goodall Getty Images for NZTE. NZ Merino team celebrate taking the Supreme Award. Photos by Fiona Goodall Getty Images for NZTE.

NZ Merino took out the Supreme Award at the 2019 New Zealand International Business Awards.

The annual awards celebrate the success of businesses on the world stage. 

NZ Merino chief executive John Brakenridge says these awards go to their team and board, and the 500 high country farmers, strong wool farmers, Māori agribusinesses and Pamu farms who dare to be different. 

“They are leaning into regenerative agriculture and embracing the notion of wellbeing, not just of people but also of the planet,” he said. 

“We’d also like to acknowledge our innovative brand partners who are taking our special fibre to the world and the Te Hono network who continue to lead the way for agribusiness in New Zealand.” 

The awards are run by New Zealand Trade and Enterprise (NZTE).

The judges were impressed with how NZ Merino had worked to help shift the entire local Merino industry from volume to value, investing in a design-led approach over multiple years. Their helping many of their partner brands and suppliers to adopt design thinking approaches also impressed the judges.

The company aims to help transform Merino wool from a commodity into a high-value fibre, working with brands to create unique design-led and R&D-based products that incorporate Merino wool and in turn helping growers to get better returns.

Its partnerships include local and global brands Icebreaker, Allbirds, Mons Royale, Rodd & Gunn, Untouched World, Hugo Boss, Fjallraven and Helly Hansen. 

As well as apparel, they have also teamed up for novel products such as US boardmaker Firewire’s Woolight composite surfboard.

The company also won the ‘Excellence in Design’ category, and achieved highly commended both in the ‘Excellence in Innovation’ and ‘Best Large Business’ categories. 

NZ Merino was included in the awards process after winning a Westpac Champion Canterbury Award – one of six regional export award programmes that feed through to the New Zealand International Business Awards via a partnership with ExportNZ.

Thirty-nine of New Zealand’s top export companies and business leaders made it through to the final stage of the awards, a record number. This followed a nine-month application and judging process. 

Now in their 52nd year, the New Zealand International Business Awards are run by New Zealand Trade and Enterprise (NZTE) and supported by Strategic Partner and ANZ. 

» Connect with Rural News

More like this

Small profit for Wools NZ

The Wools of NZ board considers its 2019 financial outcomes to be satisfactory given “the first year as a fully commercial company, operating in a very challenging wool market”.

Pruner to represent NZ

It is 19 years since Kerry Hammond completed his viticulture diploma, and in that time he has probably pruned tens of thousands of vines.

A NZ success story

A company that is changing the face of vineyards here in New Zealand has just recently taken out the Supreme Awards at the Wellington Gold Awards and the Global Gold Award for exports.

Gold award for weighing system

Simple design coupled with a product that ‘gets the job done’, has led to Datamars taking the Gold Pin at the Best Design Awards.

» The RNG Weather Report



New farm debt mediation law

Proactive and well-prepared farmers and lenders stand to gain from the introduction of the Farm Debt Mediation scheme, according to Scott Abel and Bridie McKinnon from law firm Buddle Findlay.

» Connect with Rural News

» Connect with Rural News

» The RNG Weather Report

» Latest Print Issues Online

The Hound


The Hound notes that one of the country’s poorest financially performing state-owned enterprises – the Government farming entity Landcorp (or…

Rural revolt

Your old mate hears that the antics of the Government – especially the NZ First component – are fuelling motivation…

» Connect with Rural News