Don't Sell Yourself Short On Insurance
Ensure your insurance is fully comprehensive and up to date because as a rural contractor you don’t know what’s around the corner.
2025 marks 120 years of FMG Advice and Insurance in New Zealand's rural communities.
In March 1905, Otago Farmers' Union Mutual Fire Insurance Association, which would later become known as Farmers' Mutual Insurance Association, first accepted proposals and began selling insurance.
"The idea of becoming a mutual quickly caught on, with associations emerging in Wellington, Taranaki, and Hawke's Bay. This marked the beginning of a new era in rural insurance."
"It was also the very beginning of the business we are now, 120 years later," says FMG chief executive Adam Heath.
In the 1970s, these Mutuals started combining to form stronger organisations that could offer more products and in 1978, Farmers’ Mutual Group was established from a base in Palmerston North.
“We’ve seen two world wars, the rise of computer technology and artificial intelligence, major earthquakes and floods and more recently, the confronting nature of increasing climatic events on the planet," Heath says.
120 years is no mean feat for a business and Heath says it is no accident that the company has got to where it's at.
“Our country’s history reveals a primary sector that has always challenged the status quo, teamed up to pool resources, shared knowledge and capability and created something special. We are a product of this sector and mindset, borne from farmers and growers for farmers and growers," he says.
"We’ve watched our clients grow and evolve their businesses, purchase their first homes and begin families," he adds. "We’ve been there for the burglaries and the fender benders, and we were there for the life changing devastation of the Napier, Edgcumbe, Canterbury, Kaikōura earthquakes and Cyclones Bola and Gabrielle. These highs and lows have shaped FMG into what it is today."
The Mutual has seen a few iterations in its time but has remained true to its provincial origins, with 32 offices around the country and employees talking to farmers and growers every day.
You can still find FMG in Otago, where it all started. However, now the company offers insurance to both town and country with Commercial, Residential, Lifestyle and Life and Health options.
“One thing has not changed, and that’s putting our clients right when it has all gone wrong. We’ve been here for 120 years, and we intend to be here for another 120 more,” Heath concludes.
Waikato milk processor Tatua has again declared a record milk payout to farmer shareholders, leaving other processors in the dust.
A Labour-led Government won’t be bringing back the controversial freshwater rules of 2020.
National’s much-touted free trade deal with India featured in the Rural Issues Debate at Mystery Creek, Hamilton on Wednesday night.
New Zealand's 2026-27 freshwater fishing season has opened, with anglers encouraged to head to rivers and lakes over the coming days as conditions look favourable across much of the country.
Central Otago District Council (CODC) has voted against a plan to spread treated sewage sludge from Cromwell and Alexandra on farmland near Lauder, a decision Federated Farmers says reflects strong opposition from rural residents.
Pāmu has released its FY26 Integrated Annual Report, reporting a Net Operating Profit of $113 million, more than double the $49 million recorded in FY25.

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