Don't Sell Yourself Short On Insurance
Ensure your insurance is fully comprehensive and up to date because as a rural contractor you don’t know what’s around the corner.
2025 marks 120 years of FMG Advice and Insurance in New Zealand's rural communities.
In March 1905, Otago Farmers' Union Mutual Fire Insurance Association, which would later become known as Farmers' Mutual Insurance Association, first accepted proposals and began selling insurance.
"The idea of becoming a mutual quickly caught on, with associations emerging in Wellington, Taranaki, and Hawke's Bay. This marked the beginning of a new era in rural insurance."
"It was also the very beginning of the business we are now, 120 years later," says FMG chief executive Adam Heath.
In the 1970s, these Mutuals started combining to form stronger organisations that could offer more products and in 1978, Farmers’ Mutual Group was established from a base in Palmerston North.
“We’ve seen two world wars, the rise of computer technology and artificial intelligence, major earthquakes and floods and more recently, the confronting nature of increasing climatic events on the planet," Heath says.
120 years is no mean feat for a business and Heath says it is no accident that the company has got to where it's at.
“Our country’s history reveals a primary sector that has always challenged the status quo, teamed up to pool resources, shared knowledge and capability and created something special. We are a product of this sector and mindset, borne from farmers and growers for farmers and growers," he says.
"We’ve watched our clients grow and evolve their businesses, purchase their first homes and begin families," he adds. "We’ve been there for the burglaries and the fender benders, and we were there for the life changing devastation of the Napier, Edgcumbe, Canterbury, Kaikōura earthquakes and Cyclones Bola and Gabrielle. These highs and lows have shaped FMG into what it is today."
The Mutual has seen a few iterations in its time but has remained true to its provincial origins, with 32 offices around the country and employees talking to farmers and growers every day.
You can still find FMG in Otago, where it all started. However, now the company offers insurance to both town and country with Commercial, Residential, Lifestyle and Life and Health options.
“One thing has not changed, and that’s putting our clients right when it has all gone wrong. We’ve been here for 120 years, and we intend to be here for another 120 more,” Heath concludes.
The Ministry for Primary Industries (MPI) says no new cases of H5 bird flu have been detected following a case found earlier this week.
Two months after unveiling a major upgrade to its beef product, Halter says its farmers are on track for major production gains and additional grass growth.
New Zealanders are being urged to be alert following a confirmed positive case of H5 bird flu this week.
With a third of NZ dairy farmers still running outdated refrigerants, the country's largest farm refrigeration company says the opportunity for quick, meaningful emissions gains has never been clearer.
OPINION: Farmers are being put on notice by the Green Party.
As dairy farmers lock in plans for the upcoming mating season, a partnership between Fonterra and Silver Fern Farms has been formed with the aim of making it simpler to create additional value from calves not entering the replacement herd.

OPINION: Central Hawke's Bay farmer Mark Warren recently told the Hawke's Bay Times it's time for a conversation about allowing…
OPINION: A nation that relies as heavily as NZ does on functional global shipping lanes will have to do its…