Sunday, 29 December 2024 15:55

NZ National Lamb Day names FMG and Rabobank as 2025 partners

Written by  Staff Reporters
National Lamb Day celebrates New Zealand’s food industry roots and the dedication of today’s farmers and producers. National Lamb Day celebrates New Zealand’s food industry roots and the dedication of today’s farmers and producers.

National Lamb Day, the annual celebration honouring New Zealand’s history of lamb production, could see a boost in 2025 as rural insurer FMG and Rabobank sign on as principal partners.

Ag Proud and Beef + Lamb New Zealand will lead the campaign, reinforcing the day’s importance to both New Zealand’s history and its agricultural sector.

Marking the anniversary of the first frozen lamb shipment on February 15, 1882, National Lamb Day celebrates New Zealand’s food industry roots and the dedication of today’s farmers and producers.

Jon Pemberton, chair of the National Lamb Day committee, says the committee is “thrilled” to have FMG and Rabobank sign on for 2025.

“Their support brings tremendous value to this celebration of New Zealand’s proud agricultural heritage,” Pemberton says.

He says National Lamb Day is about honouring farmers and food producers, adding that having both companies on board strengthens the day’s ability to highlight the legacy and future of New Zealand lamb.

“We look forward to an exciting campaign that inspires Kiwis across the country to come together and raise a chop to an industry that has played such a significant role in our national prosperity,” Pemberton adds.

FMG client propositions manager, Karen Williams, says supporting National Lamb Day is an opportunity for the insurer to give back to farming communities.

“This day is a reminder of the hard work and passion behind every lamb chop and the industry’s contribution to our economy and culture,” Williams says.

Meanwhile, Rabobank chief executive Todd Charteris says the bank is proud to support the event.

“National Lamb Day aligns with our commitment to foster a sustainable future for food production in New Zealand,” Charteris says.

“We are delighted to celebrate the Kiwi farmers who produce quality lamb for customers here in New Zealand and around the world, and who help strengthen our agricultural legacy.”

More like this

Farmstrong marks 10 years of rural support

Nationwide rural wellbeing programme, Farmstrong recently celebrated its tenth birthday at Fieldays with an event attended by ambassador Sam Whitelock, Farmers Mutual Group (FMG), Farmstrong partners, and government Ministers.

Featured

Dr Mike Joy says sorry, escapes censure

Academic Dr Mike Joy and his employer, Victoria University of Wellington have apologised for his comments suggesting that dairy industry CEOs should be hanged for contributing towards nitrate poisoning of waterways.

People-first philosophy pays off

The team meeting at the Culverden Hotel was relaxed and open, despite being in the middle of calving when stress levels are at peak levels, especially in bitterly cold and wet conditions like today.

Farmer anger over Joy's social media post

A comment by outspoken academic Dr Mike Joy suggesting that dairy industry leaders should be hanged for nitrate contamination of drinking/groundwater has enraged farmers.

From Nelson to Dairy Research: Amy Toughey’s Journey

Driven by a lifelong passion for animals, Amy Toughey's journey from juggling three jobs with full-time study to working on cutting-edge dairy research trials shows what happens when hard work meets opportunity - and she's only just getting started.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Faking it

OPINION: Demand for red meat is booming, while it seems the heyday of plant-based protein is well past its 'best…

M.I.A.

OPINION: The previous government spent too much during the Covid-19 pandemic, despite warnings from officials, according to a briefing released…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter